Becky B

Inbound Marketing: Mapping Your Value Journey Canvas

The inbound marketing methodology is certainly helpful, and it's a resource to turn to again and again to understand the most basic steps to use working to turn a stranger into a customer and a promot...

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Becky B

February 25, 2019

WriterAccess: Reviews, Features & Alternative

Any small business needs a web presence with high-quality written content. But, you may not have the manpower--or the skills--to craft content that consistently drives traffic and generates leads. So,...

Becky B

September 05, 2018

So You Want to Be an Inbound Marketer?

There are two types of marketing to consider: inbound marketing and outbound marketing. The two are different - and when it comes to crafting your marketing strategy, it's important to understand the ...

Becky B

March 02, 2018

Why Should I Use Inbound Marketing? The Data Behind Inbound Success

So, you have a pretty good idea of what inbound marketing is. And, now that you have a grasp on how it works, you may be ready to tackle it for your company. However, how can you know that the investm...

Becky B

February 20, 2018

Inbound Marketing Methodology and Process

While inbound marketing is an essential marketing strategy for many companies today, the term (and general marketing philosophy) didn't actually appear until 2005. That was when HubSpot founder Brian ...

Becky B

February 13, 2018

Inbound Marketing and Content Marketing: What's the Difference?

Content marketing is a marketing strategy in which a company specifically develops content (i.e. blog posts, social media posts, white papers, newsletters, eBooks, etc.) that people will find valuable...

Becky B

February 08, 2018

What Is Inbound Marketing?

If you're well-versed in today's marketing landscape, there's no doubt that you've heard the term inbound marketing. However, if you're a marketer who tends to rely on more traditional marketing techn...

Becky B

February 01, 2018