If you work in the art world, you need to make sure that you are doing what you need to do to get the right people to your museum, gallery, event space, etc.. Having the right marketing strategies in place is critical for reaching art enthusiasts and spreading the word about the art you are showcasing. If you run a gallery or museum, you probably already know how important it is to consistently find new and creative ways to engage your audience.
The last few years have changed the way business owners communicate with their audiences. The pandemic caused many museums and galleries to shut down for periods, leaving many gallery owners unsure of how to maintain a steady connection with their patrons. Now that the world has done much to adapt to the changes, it’s time to get back in touch with your audience and get them excited about the famous artists you focus on once again.
Why Is It Important to Market my Blog?
With so many options when it comes to digital marketing, why should you put so much emphasis on your blog? Well, the right website content is the most crucial part of a business's success and growth. Getting information to your audience, engaging them in your brand, and staying top of mind with them is the only way to survive in the art world these days. Blogging gives you the opportunity to provide your audience with high-quality content, driving traffic to your site, improving your online visibility and spreading the word about what you are doing.
But running a successful blog can be a full-time job on its own. Crafting content that is tailored to your specific audience, provides useful information and value, and integrates the keywords you need to get your content noticed is an art in and of itself!
Just look at the facts:
Investing in your blog is a smart choice that will pay off in the long run. Keep reading to learn more about creating engaging blog content, making sure your audience can find you, harnessing the power of social media, and other best practices for marketing your famous artists' blog.
Best Practices for Marketing Your Famous Artists' Blog
The term “digital marketing” might conjure up ideas about email marketing funnels, sales-y spam in your inbox, and sales people pressuring you into a purchase. But, thankfully, effective online marketing isn’t all about the hard sell anymore. These days, marketing anything, from your blog to an event to the products or services you sell, is focused on offering your audience an experience.
Your blog isn’t just a piece of virtual real estate to fill with price tags and sales jargon. It is a way for you to give your audience a glimpse of what your gallery or museum is all about, why they should get interested in what you are doing, and how you are going to make sure it’s exciting for them. Here are some helpful blogging strategies to make sure that you are best using your blog to find new patrons and stir up more interest in your gallery.
Create Captivating Content
The Gallery Fuel website argues that your blog is the best way for patrons to find out who you are and what artists you exhibit or represent. They can derive a ton of value by reading about the artists you showcase, the techniques they use, what inspires them, or anything about the art world that might appeal to them.
Blog posts can be brief and informative or they can take a deep dive on a specific topic, such as a single work of art vs. an artist’s entire body of work. You could also create content around specific aspects of an artist’s career, such as a period of work where they showcased stylistic differences. Your content could also focus on new trends in contemporary art or global influences that you are seeing at large in the art world.
Focus on crafting content that offers both educational and entertainment value. You want your audience to be able to learn more about your gallery and the artists you represent, but you also want them to enjoy the material - and to keep them coming back for more! Linking to other articles on your site can extend their journey and offer more value. The more content you have on your site, the more time readers will linger on it - and the more likely they will be to return again later.
Make It Easy For Your Audience to Find You
Your blog serves to offer info and engage your audience, but it also helps to increase your online visibility. This is where the importance of SEO comes in. You want to fill your blog with content that has a lot of relevance to your audience and you also want to make sure the content includes keywords and phrases that will boost your rankings in search engines.
Once you choose a topic, do your research to figure out what related keywords will most likely help you rank higher for that subject and outperform the content that already exists on the web. Follow these pro tips from the ahrefs blog on how to use SEO and other strategies to promote more traffic to your blog.
Get Social Media Savvy
As of 2020, 54 percent of the 3.5 billion social media users around the world use social platforms to research products. Not only that, but 71 percent of consumers will recommend a brand following a positive experience on social media. Having a solid social media presence is crucial these days - especially in the art world where aesthetics matter and you need to make a good impression on your audience.
Promoting your blog on social media has tons of benefits, including increased traffic to your site, more awareness of your brands, products, and events, and the chance to build and nurture stronger relationships with your patrons. However, just like on your blog, it’s essential to post high-quality content on your social media platforms that engage your audience, offer them value, and stays on brand.
Hire a Professional Content Writer
Clearly, the importance of creating great content for your famous artists' blog and marketing it to a wide audience cannot be understated. But you also might not have the time or resources to devote to maintaining and promoting a high-quality blog. And that’s okay! It takes time, energy, and expertise to produce effective online content, and outsourcing help for your artists' blog is one of the best marketing choices you can make.
Outsourcing a professional content writer can make your digital marketing strategy more effective right away. Finding a dedicated content writer with a background in art and design can help ensure that you consistently fill your blog and your social media platforms with high-quality content that appeals to your audience. It can help boost traffic to your site and grow awareness of your brand.
You don’t need to have a full-time, in-house writer on your team to build a successful blog. You can hire freelance, professional art writers to create custom content on-demand, based on your needs and your budget. That way you get the benefit of expert, engaging, keyword-rich content that appeals to your patrons without the considerable costs of having an in-house writer or team of writers.
Finding an Art and Design Writer Through Scripted
Navigating the hiring process for an art writer can seem complex, especially if it is your first time. There are heaps of online writing platforms with thousands of writers to choose from - it can be dizzying to even know where to begin! But if you’re ready to start creating high-quality content for your site, Scripted is here to help.
Scripted has the best database of art writers on the web and provides a complete solution for all of your content needs. Our platform makes it easy to get in touch with the best freelance writers for ongoing blog posts, newsletters, website copy, social media content, and more. With Scripted, you can count on:
- Highly qualified, pre-vetted writers
- Totally original content
- User-friendly ordering
- Competitive pricing
- Industry expertise
- A content promotion strategy that drives traffic to your site
Check out our Art Writer’s page to learn more about how Scripted can help you with all of your content writing needs.