In order to attract customers to your business, you need to show them that you are credible. When potential customers see that you are an expert in your field, they tend to trust your opinion more, and they are more likely to bring their business to you than to their competitors. One of the best ways to do this is by writing blog posts.
Writing blog posts raises your credibility because customers can easily read what you have to say about topics of interest to them. If your blog is well-written and contains facts, tips and advice your customers can use, it automatically raises your credibility in their eyes to expert status. That’s why you should hire freelance writers to write your blogs for you if writing isn’t your strong point. In order for your blog posts to raise your credibility the way you want them to, you must do three things.
- Blog regularly. If you update your blog infrequently, customers won’t bother looking at it. Furthermore, failure to update your blog can damage your credibility. If your blog posts are from months or years ago, your customers may think you are no longer in business or that the information you provided is outdated. You should update your blog at least once a week.
- Write about topics related to your field. If you’re an auto repair business, customers aren’t going to care how much you know about taking care of houseplants. Make sure your blog topics are all somehow related to your business niche. That way, you can set yourself up as an expert in your field, which will draw the most customers to you.
- Write well. It’s important for your sentences to flow well and for you to use proper spelling and grammar. If your blog is full of typing or grammar errors or just doesn’t sound right when read aloud, people will tend to think that you don’t know what you’re talking about.
Having well-written, information-filled blogs is clearly an important part of your content strategy. Many business owners struggle with writing blogs because their forte is business, not writing. If you’re one of them, consider hiring a freelance blogger. These writers will deliver professional, polished content to you quickly so that you can update your blog frequently and raise your credibility in your customers’ eyes.