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Nicholas Giallourakis is an experienced freelance writer in the industries.
Often I hear from clients and internal marketing teams that we need to add social media to a content marketing campaign. "Let's just add in some tweets, Facebooks posts, LinkedIn posts, etc.," they'll say. But how much strate...
When I first heard the term "alternative data," I immediately thought to myself, "Sounds interesting—what the heck is it?" So being the media nerd that I am, I decided to dig a bit deeper. What I discovered turned out to be fa...
Have those on the execution side of the business ever had a sales rep sell something to a client and then throw it over the wall with little to no explanation of what was actually sold? With no idea what of the client's expecta...
