Nicholas G

Nicholas G

Shaker Heights, Ohio, United States

Nick has been writing and presenting on digital strategies for Folio Magazine, Informa, AAMP (Association for Audience Marketing Professionals) and his own website over the past 2 years. Nick Giallourakis is the founder and CEO of Gilly Media where he educates, writes and adv...

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Writing samples by Nicholas G ...

The Importance of Social Strategy in Content Marketing

Often I hear from clients and internal marketing teams that we need to add social media to a content marketing campaign. "Let's just add in some tweets, Facebooks posts, LinkedIn posts, etc.," they...

Changing the Game with Alternative Data

When I first heard the term "alternative data," I immediately thought to myself, "Sounds interesting—what the heck is it?" So being the media nerd that I am, I decided to dig a bit deeper. What I ...

After the Sale: Executing and Exceeding Client Needs in Content Marketing

Have those on the execution side of the business ever had a sales rep sell something to a client and then throw it over the wall with little to no explanation of what was actually sold? With no ide...

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