Scripted Writer Network
Jacqueline Dooley
Freelance Writer
Jacqueline Dooley is a freelance B2B content writer and journalist covering martech industry news and trends.
Why brands trust Jacqueline
4 / 5
Across verified client engagements
Writer for over 8 years
Active in the writer network
United States
Available across time zones
Content
Top 30% of Scripted Writers
Selected work
A snapshot of the work Jacqueline has published for Scripted clients.
Improving website search was key to boosting Paul&Shark’s e-commerce revenue
Algolia's visual merchandising helped Paul&Shark improve search relevance and speed, leading to increased conversion rates.
Marketing & AdvertisingWhy we care about performance marketing
Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pa...
Marketing & AdvertisingOver half of searches on Google yield zero clicks
New data published by SparkToro’s, Rand Fishkin reveals that the troubling trend of “zero-click” searches on Google is growing. Zero-click searches result in users remaining on a Google-owned property such as Google.com, Google...
Marketing & AdvertisingHow a smart email strategy helped Apple Rose Beauty thrive during the pandemic
Apple Rose Beauty, headquartered in Jacksonville, Florida,is a luxury skincare company. Its organic face care products are formulated for people with sensitive skin. “I developed the products for my own skin,” said CEO Kristy A...
Marketing & AdvertisingCustomer Service and Success: What they are and why marketers should care
Great customer service helps you retain customers, attract new business, and increase customer lifetime value. In other words, it’s essential to success. Customers who feel supported — and seen — are more likely to stick around...
TechnologyWhy Are Your Brand CPCs Are Getting More Expensive?
Over the last few months, we've noticed a distressing trend in some of our client accounts—brand CPCs have been rising even though quality score is very strong for brand terms. While it's understandable that generic CPCs contin...
