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Ian Johnson is an experienced freelance writer in the industries.

Ian Johnson

SILVER

Writer for about 13 years

Last online 8 months ago

Customer Ratings:

11 reviews

Ian Johnson has over 25 years’ experience in sales and marketing of technical products and services. He has held multiple positions in business development and has worked as a business-to-business (B2B) consultant on projects relating to sales, marketing, manufacturing, inventory management, supply chain management, operations and finance. He has written over 2000 articles, blog posts and whitepapers as a ghostwriter for multiple industrial clients. His passion for content creation lead to him being interviewed by the Institute of Supply Chain management and MIT.

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Sales Negotiation: Defend Price, Customer Scare Tactics & Managing Concessions

When it comes to business-to-business sales negotiation, some sales professionals are just naturals. These salespeople are able to steer the conversation away from lowering their product’s price and onto a discussion about how ...

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B2B Purchasing Negotiation: Five Strategies to Reduce Vendor Prices

In my sales career, I have come across hundreds of buyers who excelled at negotiation. Some of these procurement professionals were naturals, while others had to work on their negotiation skills. Ultimately, the best negotiator...

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Cycle Time Tracking & Variance Analysis in Excel for Small Manufacturers

Do small manufacturers need a manufacturing resource planning (MRP) software to identify their ideal cycle time within a given work cell? No, they don't. Even those companies with the most up-to-date software know that eliminat...

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