Through my copywriting journey I discovered one mindboggling secret... Anyone can write articles that rank high on Google. But listen, if your writer doesn't understand emotionally driven copy.. You are throwing wads of cash in a blender. Look I get it, it's fun to take screenshots of high traffic volumes to share with friends. But imagine how it would feel to add an extra zero to your bank account. So next time you hire writers for your blog or business.. Ask them if they know how to convert cold traffic into loyal raving fans.

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