Cheri Scotch

How many writers have been hired to write a brochure and sales materials for vampires? Or blogged about Adult -- uh -- Personal Products? Besides the bloodsuckers, I've blogged about Food and Cooking, Travel, Real Estate, Law, Medicine, Hair Loss & Transplants, Skin Care Products, Beauty & Fashion, and Business. But what makes an effective blog post? Answer: problems. No matter if the tone is serious, light, entertaining or even funny, it should always understand the problems or interests of your audience. The information should be well-researched, establishing you as an expert in your field. And once you've identified the audience's problems, tell them how you can help. TIP: Don't fall in love with your mission statement by bragging that you're "committed to excellence" (who isn't?) or your expansion plans. Instead, give readers real information that they can use! P. S. (In case you're wondering, the vampire stuff was for a tourist attraction in Salem, Massachusetts!)