A Tale of Two Psyches:
One, a journalist by nature and writer/editor by trade, who stays one step ahead of the competition, bylearning everything there is to know about digital media, content management/production, and the creative process.
The other, a resident "ad man with a conscience", who's made it a point to immerse himself in all things marketing. Over the years, and with each project and brand collaboration, the goal has always been to craft the best messages with real meaning.
The joy has been in trying to find a balance between both, and truth be told, that's still a work in progress.