Abigail Bassett

Freelance gun-for-hire, former CNN journalist & Sr. Producer, RYT 200-hr yoga teacher & content badass. Abigail Bassett is a senior journalist, writer, strategic video & content manager, producer, and World Car Juror with more than 15 years of diverse experience in journalism, editorial management, content creation, and video production. A winner of numerous awards, including two Emmys, Abigail has worked with Fortune 500 companies & start-ups to raise brand awareness through compelling storytelling and partnerships. I am the owner and Executive Editor for Control (c-ntrl.com & cntrlmedia.com). I am a freelance journalist, video content producer, and freelance writer, with credits including Forbes, Yahoo, Automobile Magazine, Motor Trend, Digital Trends, Maxim, Fortune Magazine, Money Magazine, CNBC, CNN, Autoblog, Ars Technica, CNNMoney and Encyclopedia Britannica. I am also a Yoga Alliance Registered Yoga Teacher and teach yoga classes in and around the South Bay. I am a former Senior Producer from CNN and the former Senior Director of Video, Photo & Social Media for Edmunds, with substantial experience building a video and digital content brand and staff from conception through implementation. I have driven significant growth across a multitude of platforms (YouTube, Facebook, Twitter, Instagram, and others). I managed a large staff of digital journalists, created brand awareness through online digital video, print, television and social media. I managed feature content including luxury, tech, homes, and autos and appeared on camera for video content. At Edmunds, I grew YouTube subscriptions by 80% in one year and increased engagement across social platforms. At CNNMoney I grew audience share by 400% in a single year and kept production costs down through a staff realignment and feature program planning.