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Weekly Content Marketing Trends: August 23, 2021
This weekly roundup of the latest content marketing trends is one of our favorites. Our quick links include information about the trendiest trends (TikTok, anyone?), the reasons your content marketing strategy isn’t successful, the best content marketing podcasts, and more.
Grab your favorite hot beverage, put your phone on silent, and spend the next few minutes brushing up on the latest content marketing trends.
Quicklinks:
Why Your Content Marketing Needs to Be On-Trend to Be Successful
5 Areas to Factor Into Your 2022 Content Marketing Planning
Breaking Down Marketing Silos: Getting Content Marketing a Seat at the Table
My Favorite Content Marketing Podcasts for 2022
5 Tips to Create a Content Marketing Mix That Works
Why Your Content Marketing Needs to Be On-Trend to Be Successful
An interesting piece from Forbes includes a variety of tips from Nuwave, a marketing agency for music artists. The agency focuses on following the latest content marketing trends — and by “trends,” we mean the trendiest trends that last for weeks at most. But they say the strategy works.
From TikTok to murals to automation, this piece has several unique ideas you probably haven’t tried just yet. It’s definitely worth a read.
5 Areas to Factor Into Your 2022 Content Marketing Planning
If you’re looking for a comprehensive guide before you start your 2022 content marketing plan, this might be it. This piece covers everything from the latest statistics in content marketing to trends that are expected to continue into 2022 (and possibly beyond).
The author outlines the five pieces of the content marketing puzzle, which include:
- MarTech Technology
- Data-Informed Consent
- Search, SERPs, and New Formats
- Social Media’s Expanding Role
- Interactive Content Ascends, With Some Caveats
It’s a fairly lengthy article with a lot of great information. We highly recommend grabbing a fresh cup of coffee and giving this one a read.
Breaking Down Marketing Silos: Getting Content Marketing a Seat at the Table
Silo marketing includes marketing tactics you keep separate from one another. For example, some businesses outsource their social media tasks and use an internal team to handle all their other marketing. They don’t see social media as part of their primary marketing strategy; it’s just something they do to stay on-trend.
This piece explains why that’s a risky strategy that doesn’t pay off. It also includes several actionable steps to help avoid this type of marketing.
Most businesses don’t use marketing silos on purpose. Marketing is so fluid that sometimes silos just happen. This piece has a lot of keen insight and helpful advice for any business owner, but especially for those who aren’t seeing a lot of payoff with their current content marketing strategy. It shows the opportunities you may be missing with a siloed approach and how to create a more collaborative marketing strategy.
You can read the full piece here.
My Favorite Content Marketing Podcasts for 2022
Don’t have a lot of time to read about the latest content marketing trends? We have great news for your:
- You’re in the right place. We post these quick little roundups of the latest marketing trends every week for you to skim at your leisure.
- This next article includes even more resources for you.
In this piece, the author (a media manager), covers her favorite content marketing podcasts. The list includes deep-dive podcasts, conversational podcasts, web content podcasts, and more. If you’d like a quick list, here you go:
- This Old Marketing
- Explicit Content Podcast (the title is a bit misleading)
- Copyblogger FM
- Content Matters
- Marketing Over Coffee
She includes a mini-review of each one. You can try one or two and find some new listening material to enjoy.
5 Tips to Create a Content Marketing Mix That Works
If you struggle to find the perfect content marketing mix, you’re not alone. It’s easily one of the more difficult parts of creating a solid strategy. How many blog posts do you need? Should you post on every social media channel? Should you just focus on one type of content for now? If so, which one?
This piece helps answer those questions and more. It dives into the details of creating a content marketing mix that works for your business. The guide even includes helpful tips about working with different content creators (including in-house teams, freelancers, and agencies), maximizing your production schedule, increasing your efficiency, and more.
If you’re trying to find the perfect content marketing mix and need some helpful tips, this may be the place to start.
Scripted Writers Create Content (So You Don’t Have To)
Here at Scripted, we do much more than offer helpful advice. We can actually create your content (and help with strategy, too!)
We have a large team of high-tier, professional writers who live and breathe content marketing. No matter your industry, we likely have an experienced writer who can help.
We create all types of content—blog posts, social media updates, email newsletters, case studies, and everything else.
Ready to get started? Great! So are we. Just let us know what you need, and we’ll be in touch.
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