Digital currency is a popular topic across the world today—and it's likely that people's focus on digital currency is only going to increase in years to come as the market grows. In fact, cryptocurrency experts believe that the cryptocurrency market is going to continue to grow astronomically in the coming years and that it will reach $1,758 million by 2027. So, if you have a digital currency site on the web, there's a good chance it could attract a wide audience: many people want to know what's going with the cryptocurrency markets and their investments.
If you have a cryptocurrency site and you'd like to increase organic traffic to the site and get more exposure for your work, one strategy you should not overlook is content marketing. Content marketing is an inbound marketing tactic in which companies use high-quality content to draw in readers and establish reputations as trustworthy thought leaders. This helps attract more people to their brand and, ultimately, could boost their regular readership and revenue.
Content marketing can include blog posts, long-form articles, calculators, quizzes, email newsletters, and much more. If it's a piece of writing, an infographic, a media file, a tool (or something else content-related) that is not overtly advertising a site or its brand—and it offers value to the reader—it likely qualifies as a piece of content marketing. Content marketing isn't only an effective means of marketing a company or website—it's also a cost-effective strategy since it's been shown to generate three times more leads per dollar spent than outbound marketing efforts.
If you want to grow exposure for your digital currency site with content, but you have no idea where to start, take a look at the list of digital currency sites below. These top digital currency sites and blogs show a mastery of how to use content effectively for promotion, and they can model for you the best way to rank high in search results to get discovered by more readers.
The Best Digital Currency Sites on the Web
The following sites are some of the best digital currency sites on the web. People regularly visit these websites and blogs to learn about what's going on in the digital currency world and track important market changes and trends. Consider what each of these sites does well in order to get inspiration for your own site, then fill your site or blog with similarly valuable content; you'll increase organic traffic and improve your site's overall popularity.
Ask nearly anyone who follows cryptocurrency news on the web, and they'll say one of their most frequently visited sites is CoinDesk. The site is a comprehensive online news publication that covers stories regarding digital currency. It also features a ticker that shows live market updates, as well as a huge menu of digital currency "guides." These guides help people who are new to cryptocurrencies learn basic terms, get an understanding of how markets work, and generally acquire more helpful knowledge about buying, trading, and selling. The site is packed with information and vast, so there's something for everyone interested in digital currency, no matter which currency they trade or what type of media they want to consume.
Video and Audio Content: Two of the largest sections on CoinDesk contain videos and podcasts about cryptocurrencies. Offering content that is not just readable text—but can be consumed by listening or watching—helps draw in people who prefer not to read their news or who aren't necessarily visual learners.
Cryptocurrency Education: If you're looking to learn about digital currency, this is the site for you. CoinDesk does a great job at educating readers about digital currency and the news stories surrounding it. There's something everyone can learn on the site, whether you've been trading digital currencies for years or whether you've just started becoming interested in what digital currencies are all about.
Targeted Newsletters: On their site, CoinDesk makes it easy for readers to sign up for several different targeted newsletters. Some newsletters are weekly, and some are daily. The newsletters are different in topic, and they provide news about things like current events in cryptocurrency and cryptocurrency laws and policies. Because it's easy to sign up for email newsletters on the site, it encourages readers to subscribe. Regularly receiving newsletters in their inboxes keeps readers engaged and gets them to return back to articles on the site regularly. This naturally helps them generate some consistent traffic from readers clicking newsletter links.
Another source of news about digital currency that is comprehensive and far-reaching is Cointelegraph. Cointelegraph is a sleek, straightforward online magazine that bills itself to be about "The future of money." Cointelegraph is remarkably educational, with tons of news stories, profiles on important figures in the industry, and regularly refreshed market updates showing the current value of different cryptocurrencies. Cointelegraph includes dedicated news sections about 5 different cryptocurrencies, so readers who only want to read about a certain currency can focus on a specific topic.
Why it works
Cryptopedia: Cointelegraph also has an extremely useful resource on it—the Cryptopeida. They have written and included an online encyclopedia of all terms related to digital currency. The Cryptopedia is an informational destination that visitors can come to again and again as they learn about cryptocurrency. It also has sections separated by type of cryptocurrency, so readers can focus on terms related to the type of digital currency that matters the most to them.
People in Cryptocurrency: This website has a directory of professionals who work in cryptocurrency or who have greatly influenced the digital currency landscape. The directory provides an excellent opportunity for investors to network with other people in their field, and it is another excellent educational resource for anyone looking to learn the most important facts about the field.
Link to Consulting Services: Cointelegraph offers its own digital currency consulting services. They include a link to these helpful services on their homepage, as well as lots of helpful information about what consultants can help them do.
The tagline of Bitfalls is "Cryptocurrency demystified." That's an accurate description because Bitfalls tries to serve as a digital currency educational resource on the web. Like many cryptocurrency sites, there is a section of digital currency news on the site. But, Bitfalls has so much more than news. The site has an opinion and editorial pieces about cryptocurrency. It has a large section with tutorials and technical information about how to trade, sell, buy, and store cryptocurrencies. It also features a section dedicated solely to basic cryptocurrency education, so readers can use the site to "demystify" the sometimes enigmatic, hard-to-grasp financial concept that is a digital currency.
Essential and Glossary Sections: These two sections encompass the basic education offered by Bitfalls. They are packed with information, including articles like "What is a cryptocurrency wallet?", "How to Send and Receive Bitcoin," "The Blockchain Explained," and more. The essential section and glossary are incredibly useful places to start for anyone who is new to cryptocurrency and who wants to learn the nuts and bolts.
Diverse voices: The editorials and opinion pieces on Bitfalls come from a wide range of cryptocurrency experts. This means that readers get access to a diverse chorus of voices and do not necessarily have to read work from the same writers each time they read the site.
Crime section: There is a section on Bitfalls that is completely dedicated to digital currency crime. The section is not mixed in with the rest of the digital currency news. This is a great feature for any digital currency aficionado who also loves to read an intriguing crime story about online finances. Because this section is unique, web users looking for specific info on cryptocurrency crime via search engines have a good chance of heading right to this particular site.
People who love reading about the technology that powers cryptocurrency will love DeFi Republic. This site is mainly focused on the future of cryptocurrency, including the apps, devices, and software that people will use to buy, store, and trade cryptocurrency. The site has a scrolling ticker across the top that gives readers market updates. It also offers visitors investing advice so they can make decisions about how to manage their cryptocurrency.
Cryptocurrency Startup Section: DeFi Republic has an entire section dedicated to startups that are focused on cryptocurrency. They outline companies looking to change the landscape of digital finance and explain what each company does or makes—and what effects that may have on the market.
Press Release Section: The site has a section that is solely devoted to publishing relevant press releases. Companies in the cryptocurrency sphere can send them announcements they craft, and then the DeFi editorial team chooses whether or not to include them on their site. This section can help readers stay abreast of big announcements in the cryptocurrency sphere, and it gives smaller companies who work in cryptocurrency a platform to get their work and developments noticed. Sometimes, companies that end up being huge first get noticed by readers who see a press release about them. So readers of DeFi Republic may have the chance to discover a brand new exciting company or product by simply reading through the press announcements on DeFi Republic.
DeFi Wire: One section of the site is the DeFi Wire—a live feed of all Tweets that mention the company. In real-time, users can see what people are saying about DeFi, and they can gather commentary about articles and news from people across the web. DeFi is smart to use a live feed because it populates their site with more content automatically, without having to hire writers to create that content. It's also an interesting way for readers to get a look at what social media users are saying about (at least a segment of) the digital currency world, all in one convenient place.
Hire a Scripted Writer and Increase Organic Traffic to Your Digital Currency Site
If you want your digital currency site to be as successful as the sites above, consider focusing on content marketing. Content can be powerful when utilized for online promotion, and more and more marketers are adopting its creation and dissemination as a central marketing tactic. In fact, more than 40% of marketers say that they now consider content marketing to be a very important part of their overall marketing strategy.
Focusing on content will help fill your site with useful content and also boost SEO, which helps your site rank higher in search results. Sites that appear on the first page of search results are more likely to get found and visited on the web than those that don't rank well. So, if you want to improve your SEO but you're not sure you're equipped to do it, consider hiring a writer from Scripted.
Scripted has gathered some of the most experienced content writers on the web, and all of the company's writers know how to optimize your site to increase organic traffic and grow your brand. On Scripted, you can access expert writers who specialize in a wide variety of specific industries, which will allow you to find a writer who specializes in digital currency to write your content. Finding a writer with specialist knowledge will help ensure that you're working with someone who has high-level knowledge on your topic.
To start your journey with Scripted today, browse our list of digital currency writers. To gauge whether a writer is the right one for you, check out their bio, read their writing samples, and consider their personality and tone to make sure it fits your brand well. Once you find a writer that you would be interested in working with, consider signing up for Scripted's services. Alternatively, you can reach out to the Scripted team to learn more about how the service can help you grow your brand and expand your reach.