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Content Audit
Audit existing content to find gaps, improve quality, and prioritize updates
Brand Compliance
Keep content aligned with brand voice, style, and governance standards
SaaS
Drive SaaS growth with content built for activation, retention, and scale
Content Strategy
Build a focused content roadmap with clear priorities, channels, and goals
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Set rules and workflows to keep content quality and messaging consistent
Social Media
Get social content tailored to each platform, audience, and campaign goal
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Optimize content for AI answers and generative search discovery
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Streamline your content process to ship faster with fewer bottlenecks
eCommerce
Improve product visibility and conversions with ecommerce-focused content
SEO
Create search-optimized content strategies that increase rankings and traffic
Content Repurposing
Turn existing assets into new formats to extend reach and ROI
Performance Analytics
Measure content impact and optimize strategy using performance insights
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Use AI-assisted workflows to scale content production with consistency
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Power account-based marketing with targeted content for key accounts
Workflow Integrations
Connect Scripted with your stack to simplify collaboration and delivery
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Scale enterprise content programs with governance, quality, and speed
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Create sales content that builds trust and moves prospects to close
Agencies
Deliver client content faster with flexible production and managed workflows
Content Marketers
Plan and produce high-performing content across the full funnel
Media Publishers
Expand editorial output with scalable, publication-ready content support
Brand Managers
Keep every asset aligned to brand voice, tone, and positioning
Small Businesses
Get affordable, high-impact content to grow awareness, leads, and revenue
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Use conversion-focused content to improve campaign efficiency and ROI
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Read actionable content marketing insights, trends, and practical guides
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  1. Blog Home
  2. Social Media Marketing

Social Media Marketing

Facebook Announces New Button to Combat Fake News

Facebook Announces New Button to Combat Fake News

In a stunning announcement today, after months of intense research on how to stop the spread of Fake News on their websi...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Kevin O'Connor

March 29, 2019
The Ultimate Influencer Marketing Guide: The Do's, Don'ts, Micro-Influencers, and Top Platforms for Business

The Ultimate Influencer Marketing Guide: The Do's, Don'ts, Micro-Influencers, and Top Platforms for Business

When Gary Vaynerchuk talks, people listen - in fact, at least half the planet with access to the internet listens. In mo...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Kevin O'Connor

May 16, 2018
Content Marketing: Why Are My Social Shares Dropping?

Content Marketing: Why Are My Social Shares Dropping?

Generating social media buzz is an important part of your content marketing strategy. After all, what good is your conte...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Katelynne S

March 7, 2018
How Not to Use Your Company Social Channels

How Not to Use Your Company Social Channels

Social media platforms give businesses opportunities to recruit new customers, stay connected with existing customers an...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Matthew Thompson

December 7, 2017
When is Paid Promotion Right For Content?

When is Paid Promotion Right For Content?

Bloggers and content marketers often rely on engaging articles, infographics and other types of content to attract audie...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Matthew Thompson

November 27, 2017
Social Media Tips for Small Businesses: Facebook, LinkedIn, and Twitter

Social Media Tips for Small Businesses: Facebook, LinkedIn, and Twitter

If you are the digital marketer for your small business, you know that optimized content marketing is the name of the ga...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Nico Canova

May 16, 2016
Fictional Characters on Social Media: Should Your Brand Have One?

Fictional Characters on Social Media: Should Your Brand Have One?

Using fictional characters in social media can liven up your marketing, but is this strategy right for you?...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Scripted Writers

April 1, 2014
Retail, Finance, Auto & More: LinkedIn Groups to Join for Every Industry

Retail, Finance, Auto & More: LinkedIn Groups to Join for Every Industry

Content promotion is just as important as the quality of the content. ...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Jack O

December 17, 2013
Growing an Audience on Instagram When You're Focused on Written Content

Growing an Audience on Instagram When You're Focused on Written Content

Just because photography isn't part of your content strategy, doesn't mean you have to neglect Instagram....

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Jack O

November 21, 2013
How to Use Twitter for Customer Service

How to Use Twitter for Customer Service

If the goal of customer service is to be efficient and convenient, then social media is the ideal forum for achieving th...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Scripted Writers

August 26, 2013
Effective Visual Marketing: Going Beyond Twitter and Facebook

Effective Visual Marketing: Going Beyond Twitter and Facebook

Visual marketing is occupying more and more online territory, and, as a small business owner, you need to respond to thi...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Scripted Writers

August 26, 2013
Social Psychology and Marketing Tactics

Social Psychology and Marketing Tactics

While it can often be difficult to know exactly why one marketing campaign works and another doesn't, there are plenty o...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Scripted Writers

August 15, 2013

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