There’s a reason so many teams pause before they hit publish on AI-assisted content. The draft might be structurally sou...
Leah McClellan
Content teams face a lot of pressure these days to publish more and respond faster to changing search behavior and marke...
Most marketing teams have plenty of data. You can see which pages attract traffic, which topics drive engagement, and wh...
AI-generated content has an almost eerie, impersonal tone. But what makes it odd or soulless, when seemingly well writte...
I’ve seen many changes over the years as Scripted’s Chief Content Strategist. Lately, content demands are conflicting wi...
Digital marketing moves fast, but too many content strategists continue to rely on tactics from a decade ago. Marketers ...
Every content marketer knows the endless hours of brainstorming topics, wrestling with spreadsheets, chasing down writer...
Operational tasks can take up an enormous amount of time for content strategists and managers. The endless cycle of topi...
As Scripted’s Chief Content Strategist, I’ve seen content marketing shift at warp speed. New AI tools launch almost dail...
