Joshua Tobias

Nice Guys Finish Last for a Reason

I love words. They're everywhere, and each one has an entertaining back-story. Out of the many things I've learned working at Scripted, nothing has been more cemented in my mind than this fact. ...

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Joshua Tobias

August 31, 2012

Simple and Clean

One of the key responsibilities of any UX writer is to make sure their work is understood. After all, your audience won't pay attention to your copy if it doesn't make any sense. But what qualifies so...

Joshua Tobias

July 26, 2012

Make It Fun

The best way to keep users engaged in your product is to cater to one of their most basic needs: entertainment. If a customer enjoys using a service they're that much more likely to recommend it to th...

Joshua Tobias

July 06, 2012