Press releases are an essential part of any company’s publicity campaign. These short, punchy announcements grab media interest and generate natural, objective coverage of important events and new offerings. But writing an effective press release is a specialized skill that calls for the work of experienced writers who know how to pique the interest of journalists and reporters.
Today’s top press release writing services focus on creating and distributing press releases that nurture relationships with media representatives and get the results that help every type of organization, from small businesses to large enterprises, build their brands.
What Makes a Good Press Release?
A press release is a short, media-ready document that reports on company events such as a new hire, someone’s promotion, or the rollout of a new product or service. Press releases are designed for distribution to reporters and other members of the media in the hope that they’ll follow up for a story in their publication. The resulting coverage from an unbiased third-party source adds credibility and authority, and provides valuable, free publicity.
Most press releases are modeled after the style and format of news stories. They follow a general template set up in the “inverted pyramid” form, a tool for organizing writing that places the most important information first, with details following. For press releases, that means that the essentials about the announcement and why it’s important would come first.
Because well-written press releases are designed to help media representatives decide whether to follow the story, they should follow the basic journalistic paradigm of “five W’s and one H”—Who, What, Where, When, Why, and How. That means all the essential details are packed into a short, easy-to-read document with an attention-grabbing headline and opening sentence.
High-quality press releases can help your company make long-term connections with the media and keep your brand in public view. But media reps will also skip releases that are boring and poorly written, and they may ignore the companies that send them out.
Finding the Best Press Release Writers
Because a lousy press release reflects poorly on its creators, it’s essential to turn to expert freelancers for writing your press release. Professional press release writers typically have experience in journalistic writing as well as content creation, and they also have expertise in a variety of industries and businesses. Here’s a look at ten of the top press release writing services available today, and why their writers are qualified to create top-tier press releases for any industry.
Scripted offers a full slate of SEO-focused content marketing solutions designed to help brands and businesses increase their visibility across multiple channels. Those services include press release writing, provided by a pool of specialized and vetted freelance writers with experience in journalism, content writing, and a wide range of industries.
To get started, clients need to join Scripted and select a subscription plan. Clients can order press releases individually on the Basic self-service plan, which offers access to the Basic pool of press release writers. You could also choose the Premium or Cruise Control plans for managed services that include an account manager and extensive support for creating and managing press release campaigns and other content needs.
Maryland-based eReleases focuses on helping small businesses with small budgets get the media exposure they need to succeed. The company’s team of writers specializing in press releases work with clients to gather the needed information and create a release with the journalistic tone that makes media reps take notice. eReleases also offers press release distribution services.
The basic eRelease Buzz Builder package starts at $299, with additional services available at their own fees. The Newsmaker Package for $399 adds more outlets and services, and the PR Pro package for $599 includes all those services plus PR support and more outlets.
UK-based Content Development Pros is a general content writing service that also provides press release writing. They offer search engine-friendly press releases with a three-day turnaround for a flat fee of $49.95 per press release. Content Development Pros also offers a press release writing and basic distribution package for $79.95.
Corp Writing is a full-service content writing platform that includes press release writing services as well as distribution. Their press release writers are trained in journalism and specialize in presenting company information in news item format. Corp Writing offers a price calculator that includes factors such as word count and urgency to provide a flat fee per release. Discounts are available for bulk orders as well, but Corp Writing does not provide distribution services.
Copify is a full-service content platform with press release services provided by freelancers with journalism experience. Pricing for press releases begins at $0.06 per word, and Copify promises a 48-hour turnaround on most orders. The company also offers custom quotes for special projects but does not handle press release distribution.
Content platform Express Writers includes professional press release writing among its many writing services, and claims that hundreds of press releases written by its freelance writers have a 100 percent acceptance rate. Clients can order a press release of up to 500 words for a flat price of $199, and the company works with clients to accommodate special issues.
Content Writing Solutions offers press release writing as one of many services, including essay writing and WordPress development. The company provides custom press releases created by a team of experienced writers. Distribution is also available on request. Content Writing Solutions does not post pricing, but invites interested clients to contact the company for quotes and help planning a project.
Rightly Written provides a full slate of content writing services to businesses and industries of all kinds, and that includes professional press releases written by more than a hundred vetted writers with specialized experience. One-time press release orders start at $24, and package services with more customization start at $100.
Content Customs offers a wide range of content writing, marketing, and design services for businesses of all kinds. Their press release writing services include standard and custom-length releases, multiple releases, and ongoing orders, all created by writers specializing in press releases. Content Customs offers a one-day turnaround in the client’s choice of formats for a flat fee of $85.
Compose.ly provides a range of writing services in industries of all kinds, including press releases created by its platform of writers with experience in various specialties. Press releases can be ordered on a pay-per-project basis, starting at $74.95 for a 500-word release, or as part of Compose.ly’s managed service plan starting at $999 per month, and the company also offers support for special projects at custom rates.
Press releases are written for journalists and reporters, and good press releases have a journalistic tone and style that showcases a company’s achievements and attracts the interest of media specialists. With a deep pool of seasoned freelance writers who have the specialized skills to create quality press releases on any subject, Scripted has the press release solutions you need to get your company in the news. Contact us today to learn more.