Writing Portfolio

This is a writing sample from Scripted writer Ivor Helberg

Product Description Ambiente Direct - Civetta Table Lamp

The clever Civetta table lamp was designed by Emiliana Martinelli for the brand Martinelli Luce. Besides being a designer of internationally acclaimed lamps, Emiliana Martinelli is also the president of Martinelli Luce, an Italian family-owned company that has been a fixture in the lighting industry since 1960. Their forward-thinking design is unmistakably geometric while being inspired by nature. So is the Civetta - Italian for owl - which emits light in a way that is reminiscent of how snow reflects moonlight.

Despite its inconspicuous appearance, this lamp is far from ordinary. The cylindrical Civetta table lamp has openings on two sides at the bottom and a translucent methacrylate finish on top available in white or orange, allowing it to illuminate its surroundings both directly through the openings and diffusely through the flat circle. The cylindrical base is made of aluminum lacquered white to create a serene impression. The Civetta table lamp is for indoor use and ideally suited for a bedroom or study. Its compact dimensions, with a height of 20 cm, a diameter of 16 cm, and a cable length of 240 cm, allow it to fit easily into the compartment of a bookcase or cabinet.

Art Review –_ Walled Unwalled,_ Lawrence Abu Hamdan

How would a high-pitched scream filter through a door in a concrete wall, and how could the study of such a sound's migration – taking into account the thickness of the wall, door, and even the size of the keyhole – be used to rebut the defense of South African athlete Oscar Pistorius, who claimed he mistook his girlfriend for an intruder when he shot her, during his murder trial in 2014? Answering such questions, Lawrence Abu Hamdan introduces the vast field of sound science in his video installation Walled Unwalled currently on show at daadgalerie.

On screen we see Abu Hamdan in a historical sound-recording studio at Funkhaus Berlin. The studio comprises three different sound booths whose walls are modular to achieve any acoustic circumstance necessary for recording. During the piece the effect of these circumstances on the sound is demonstrated by the moving of walls and opening of doors, offering us a greater understanding of sound as a spatial event. All the while we hear Abu Hamdan reading an essay involving various case studies relating to international politics and law, in which the retrieval of such information as sound and heat from behind walls and partitions plays a central role.

Apart from speakers, poufs, and a window in the wall that carries the video projection, the exhibition space is empty. The window is semi-transparent, allowing a peek into the gallery's storage room, underlining once more the theme of walling off space on the one hand and the invasion of such barriers on the other.

Walled Unwalled makes the point that although our societies are increasingly walled off, due to technological advancement walls no longer offer the same protection from the exterior world. In this day and age, not only is our right to privacy at stake, our semantic understanding of walls and partitions is undergoing a fundamental change too.

27.09.2018 – 09.12.2018


If you're looking to liven up your company event, wedding or gala dinner, catering agency Taube Grau provides a culinary experience to lick your lips to and talk about. This Neukölln-based crew creates sophisticated food concepts using regional and seasonal products, teaming up with local creatives – barkeepers, florists and photographers – to curate complete events. Founded back in 2014 by Laura Iriondo, who leads the kitchen team with co-owner Martin Wunstorf, Taube Grau has catered events for brands from Vice to Vogue. We discovered Taube Grau during a six-course dinner at KW's Café Bravo which included a showstopping homemade ravioli covered in a rich butter sauce, intensely smoked over burning hay. And we had the chance to collaborate with the Taube Grau folks for our latest Cee Cee dinner – a stunning three-course menu including duck confit served with parsnips, pear chips and chestnuts. And with a new kitchen and showroom opening in December 2019, Taube Grau are the go-to team for food not easily forgotten. (Text: Ivor Helberg / Photos: Savannah van der Niet)

Journalistic Blog Article (SEO)

Google's Augmented Reality Microscope can help in detecting cancer cells. The technique uses artificial neural networks, the same technology behind, for instance, the Siri app.

People's disease number one

Worldwide, the number of cancer patients is estimated to have risen to 18.1 million new cases and 9.6 million deaths in 2018. One in five men and one in six women develop cancer during their lifetime, and one in eight men and one in 11 women die from the disease. This makes cancer public health disease number one. New effective treatments such as immunotherapy do not work on every patient or every form of cancer, and chemotherapy, while improved during the last decades, is not always successful either. Nevertheless, the earlier the disease is detected, the greater the chances of survival. That is why technological strides in the application of artificial intelligence promise to reduce fatalities.

Help in detecting malignant cells

So it's good news that Google has developed a microscope that aids the detection of cancer cells. It is an augmented reality microscope. This means that it provides an image to which artificial intelligence adds elements that facilitate analysis. Existing microscopes can use the technique.

It is still standard procedure for doctors to detect cancer cells with a regular microscope during biopsy. But back in 2017, Google's deep learning algorithm demonstrated it is at least as good as a pathologist at detecting cancer cells. What does this mean for the future of oncology?

How the algorithm works

The Google microscope works with a learning algorithm that links together data (images) of spotted cancer cells, making it ever better at recognizing them. The images that a researcher sees through the Google microscope are uploaded into a program and added to a database, making the algorithm increasingly familiar with the different appearances of malignant cells. It thereby trains itself, aided by the feedback of human doctors. Soon, the Google microscope will become better at recognizing cancer cells than pathologists.

A faster biopsy

Currently, the technology has already reached the point where it can support doctors during a biopsy. With arrows, heatmaps or other indicators, the algorithm can pinpoint a suspicious area, after which the pathologist can determine whether it is actually a cancer cell. A relief, because detecting cancer cells during a biopsy is time-consuming. The algorithm analyzes the areas with a delay of 100 milliseconds. That means it can provide an analysis of an area in 0.1 seconds, about as long as it takes to blink.

The promise of deep learning

Such algorithms are already widely used in various medical specialties, particularly radiology and pathology, and have achieved performances comparable to those of human experts. Moreover, it is possible that deep learning can observe connections between medical images that medical science has not yet discovered. It is also expected that these connections can be used to gain information about the molecular status, prognosis, and treatment sensitivity of the cancer.

Written by:

Ivor Helberg
Hire Ivor H
Copywriter with some expertise in art and SEO, and a growing interest in data, UX and sustainability. Proper research is the key to great content. I strive to make the reader feel smart by unpacking abstractions with vivid day-to-day metaphors and examples.
Customer Ratings:
0 reviews
Hire Ivor H

Power your marketing with great writing.

Get Started