Marketing: How Customer Personas Can Help Build Trust and Brand Loyalty

This is a writing sample from Scripted writer Bryant Duhon

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Bryant Duhon
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I enjoy making words work. I am an editor. A writer. A content strategist. An embryonic storyteller. I realized something recently about my career. What I enjoy the most is creating and sharing useful information for the folks I’m writing for. My favorite comment about my work was from an inform magazine reader. He had been trying for years to implement an ECM project in his company. He plunked down an article from inform on his boss’ desk and said “This is why.” He received permissions and implemented a successful system that help the company save time and money. It...
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