Make Your Brand a Star - Marketing Takeaways from the Nashville Film Festival
This is a writing sample from Scripted writer Lauren Ellis
The 2017 Nashville Film Festival kicked off last Thursday and runs through Saturday, April 29 at the Regal Hollywood 27 Theater in Nashville. Since 1969, the Nashville Film Festival has promoted excellence in film, bringing incredible works from around the world to Middle Tennessee and giving voice to thousands of stories. At HB Branding, we're also in the business of storytelling by helping businesses craft brands and messages that resonate with their target audience. Here are a few marketing takeaways inspired by Nashville Film Festival:
Cinema is a visual industry. Not only does the cinematography and aesthetic of the film play a large role in conveying the film's story and purpose– it impacts whether the work resonates with audiences. Conveying the right mood, emotion, and tone while maintaining an original and compelling style is an art form that requires dedicated practice and precision.
And it's not just the product that has to look great. In marketing, your graphics should be red-carpet ready as visuals are often the first impression of your brand. Your logo is your lead actor, the image the audience is most likely to remember and associate with your brand, but other images (social media, website graphics, marketing materials, etc.) are the supporting cast – and they can make or break a brand.
Good Writing Matters
As a content writer, I might be a little bit biased, but data shows that writing matters. Just like a bad script can cause even the best actors to deliver a sub-par performance, for a brand to resonate with audiences, good content is key. On everything from blog posts to email newsletters, always proofread your text, and, if possible, have a second set of eyes review your work. Don't be afraid to seek a third or even fourth opinion when needed. In other words, screen test with an audience before sending your work out into the world.
Get Your Name Out There
The Nashville Film Festival allows both new and veteran members of the industry to engage and grow their fanbase. Get your brand in front of your target audience with a custom marketing strategy.
Whether you need help with advertising, brand development, content writing, graphic design, or any other marketing service, HB Branding is here to help. Explore our website or give us a call to learn more.
I have six years of experience in email marketing, content marketing, social media management, blog writing, SEO writing and more. I help clients connect with their target audience for increased lead generation and stay engaged with existing users to create a loyal, consistent customer base. As a published author, I know how to channel my creativity into words which will resonate with the reader. I love the challenge of delivering a full story in very few words, but I also enjoy the challenge of a well-researched, long-form piece. I hold an MFA in Creative Writing from Mississippi University f