Indie Authors: Don't Self-Publish All by Yourself

Scripted’s talented community of freelance writers have a variety of expertise and specialties. While many of our customers hire writers to execute their content marketing strategy, our writers deliver high-quality content in many formats. You can find content writers, blog writers, ghostwriters, and SEO writers all with experience in your niche.

The following is a an example of a Other blog post:

Self-publishing has worked out well for many renowned authors, but even self-publishers can't do everything by themselves. Know which parts of the process to outsource to save yourself some headaches.

Writers dream they'll pen a book, send it to a huge publisher and get taken on a magical ride of effortless acceptance and universal acclaim.
We all know that's not how publishing works. More and more writers opt for a humbler option: self-publishing. Some writers, however, have taken this trend to the extreme. They do everything from book cover design to marketing on their own, which is a recipe for burnout. If indie writers want to be successful -- while staying organized and sane -- we have some tips on what tasks to outsource.

The Editing Process

People who are actually good at writing sometimes like to think of themselves as editors, and in many instances, they may be well equipped to edit others' work. However, they should avoid giving themselves the role of editor for their work. Writers tend to go easy on themselves in editing their own work by overlooking typos, refusing to acknowledge confusing or awkward sentences, or subconsciously filling in missing words.
In addition, it's impossible to catch all of our mistakes. Simple homonym errors, for instance, can make a great book seem shoddy. Fortunately, this outsourcing doesn't have to be expensive. Though it's best to work with professionals, a writer could even hire an English graduate student to do the work if they're low on funds.

Pay for Reviews?

Independent writers understand just how important online reviews can be for their book, and because of this, they'll often bust their butts to get friends, family members, and people who have actually looked over their work to go online and post reviews. Since around 90 percent of all purchases start with online research, these reviews are essential.
Writers can pay for reviews from some companies. It should be kept in mind that purchasing positive reviews can quickly backfire, but paying a company to read the book and provide honest feedback can help get the word out.

Social Media Marketing

One of the greatest things about social media marketing is that anyone -- from business owners to musicians -- can do it themselves. This doesn't mean, however, that the indie writer should take on this task. It can be extremely difficult to get a following on a page devoted to an author or book. Those without social media marketing experience are likely to have no clue what type of content gets shared on these sites.
Additionally, running a social media page properly is time consuming. One post here and there simply isn't going to garner the reach that an indie writer needs. Research shows that 77 percent of all businesses have gotten new customers from Facebook, and this can be true for writers as well. It's important, though, to make sure to hire a bona fide professional.

Book Cover Design

This is the easiest part of the process to outsource, and, in reality, it can have a big payoff. People judge a book by its cover, despite what you've heard.
Fortunately, this can prove inexpensive if a bit of research is done between companies. For anyone who claims that the cover art doesn't really matter, know that that R.L. Mathewson's novel, Playing for Keeps, sold around five copies a day at first. After updating the cover, sales jumped up to over 1,000 a day.
Self-publishing can be overwhelming, but if you know which work to handle yourself and which to outsource, you'll save yourself many headaches. Self-published writers -- like Amy Cross and Hugh Howey -- can transition from independent publishing to international acclaim, but not without a little help along the way.

Photo Credit: Mike Brice via Flickr.

Curtis F.

Curtis F.

Atlanta, Georgia, United States

After writing as a hobby during high school, Curtis transitioned to journalism and professional copywriting. He earned a degree in psychology and another in criminal justice from Augusta University in 2010. He went on to gain an MPA degree and graduate certificate in disaster ...

Jobs Completed 1692 Customer Ratings 273 Job Success 1644/1692 (97%)

Other content marketing examples from Curtis F.

Why A Good Book Doctor is Hard to Find

It's hard to get a manuscript picked up by a large publisher, and unfortunately, life isn't easie... Read More

Getting Reviews for Your Book: Pay or Promote?

Indie publishing has rapidly developed in the age of the internet, but the best practices with se... Read More

Similar content marketing examples from other writers

5 Best Twitter Accounts for Self-Improvement Minded Writers

Twitter is an ideal continuing education tool for content writers. Here's who to follow to stay u... Read More

Six Storytelling Resources You've Never Used

Think about what the word "resources" means in terms of writing. Go for it. Roll the word aroun... Read More

Review: Stories Of The Indebted

STORIES OF THE INDEBTED by Jorge P. Newbery is a series of financial case studies, garnished wit... Read More

FAQ: Developing Writers

What is Developing Writers?Developing Writers is a community-driven website where members provide... Read More

Self-Publishing: Detrimental or Revolutionary?

Self-publishing is viewed by some as having been detrimental to the quality of writing, but that ... Read More

Stories about Stories: Writing for Kids about Language and Literature

Everyone knows (or should) that copying plotlines and character types is a recipe for rejection. ... Read More