How To Reduce The Loading Time Of Your WordPress Site

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How To Reduce The Loading Time Of Your WordPress Site

The loading speed is an important aspect of a website, both for SEO and for user experience. Various ways exist to speed up your WordPress site or blog without spending too much time on it.

Increasing the speed of your WordPress site is not only great for your visitors but for the search engines. Since 2009, Google's ranking algorithms analyse the loading time of a page and use the data to decide how your site ranks on Google search. Check what Matt Cutts says about Website speed

Why Website Speed Matters?

Waiting for a page to load can mean the difference between a new customer or a bounce. We are busy folks and want a chosen web page off a Google search to display in a timely manner. So you must think from a user perspective in order to rectify any website problems.

"Tip: Faster is better ☺ The Webpage loading speed should be less than 3 seconds to gain SEO benefits from Google."

How to Check your Website Loading Speed?

Many free online tools are available to check your web page loading time. Here are some popular choices.

Pingdom : It is the most recommended tool by internet marketers and bloggers.

Page Speed: Just enter your webpage URL and get all the details in a few seconds. They will also suggest some tips to fix website speed problems.

Web Page Test will check your website performance in different browsers.

Follow the instructions indicated below to improve the download speed of your website by approximately 20-30% which helps with visitor retention and SEO.

Two Ways to Speed up your WordPress site performance


By doing manual changes on the website backend


By using Cache plugins

Decrease Website loading time manually

In this process, check your website loading speed with Google Page Speed. The test will display a few suggestions to fix any webpage problems. Check this image below.

To stay within Google's guidelines for your WordPress site, follow all the instructions provided.

Update WordPress

Check for updates to the CMS and any plugins you use. Always important to use the latest version of WordPress and gain from new features and improvements.

Reduce Image Sizes

Get used to properly formatting and compressing images, check the quality and size levels. Whether you use online editors, Photoshop, or other software, options will exist to adjust the size and quality. The image size can be reduced without compromising quality. Try using Gif and PNG formats for better image loading.

By using HTTP compression, your web page data will be compressed in a single file. Check here to know more about HTTP Compression. You can optimize and compress your JavaScript and CSS files by combining them and minifying the source code.

Compress your CSS

CSS files or Cascading Style Sheets may reach a complex point if you or your web developer add lots of styles. Often best to trim down any complex selectors and stick to basic statements for margin, padding, background, border, font and list-style. Try to make your selectors efficient using the simplest way possible.

Compress your CSS. Once your CSS file is ready, you can gain additional speed by using a CSS compressor online. Remember to always have a file backup for the original code.

Reduce the number of plugins

Most plugins have their own CSS files and / or images. So it is very important to remove unnecessary plugins. If any plugins are activated and not in use, remove them. Try not to overload on the types of plugins. It is far too easy to add dozens of plugins; stick to what your business needs.

Cache Plugins to Speed up your WordPress Site

WordPress plugins are all about increasing productivity. There are a number of free and premium plugins available to get a variety of tasks done. Some plugins can skyrocket your blog's loading speed. Here's a list to increase your blog's speed and performance.

1 W3 Total Cache

One of the most known caching plugins used by many bloggers and WordPress site owners. The developers claim that your blog can load 10 times faster with this plugin installed offering a dramatic improvement.

This plugin offers a multitude of website optimization options including minimizing source code and integration with a content delivery network (CDN). The administration interface can seem confusing, especially for beginners, but just let the plugin work with its default settings and your blog loading times reduce.

2 WP Super Cache

WP Super Cache is also a very popular plugin, easy to install and uninstall. The ability to optimize your databases offers just one of many cleaning options. You have to manually create a .htaccess file but the plugin provides the file's contents. This plugin interface comes with instructions to follow carefully after activation. Check instructions here

3 Quick Cache

Quick Cache is a lightweight WordPress caching plugin which offers "speed without compromise" and claims ease of use as one of its strengths. The management interface describes each option in detail.

Quick Cache has an impressive list of useful options, including the ability to disable caching for registered users and for those who comment on the site. This allows visitors to view your comments instantly.

3 WP Rocket

WP Rocket is a feature-rich cache plugin which offers browser caching, HTML and CSS compression options, JavaScript & CSS minification, etc. This plugin is not free, only offering premium options.

The features include:


Page caching will be activated immediately.


Google Fonts Optimization


Minimizes HTTP requests.


Image optimization


Integration with CloudFlare.

Final Words

Optimizing your blog to load faster brings benefits to your visitors and in turn - your business. It'll boost user engagement, reduce bounce rate and also help your blog improve its standing in the SERPs (Search Engine Results Page) on Google.

Stephen D

Leeds, England, United Kingdom •

My client projects involve blogs, social media discussions, forums, and ebooks. I have worked as a freelance writer for 7 years. My clients range from small boutique sized businesses to larger SMEs. I tend to work with digital agencies a lot on their work overflows and help provide small businesses with a low cost start into a content writing plan.

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