Depending on whom you ask, I am a freelance writer, a temporary employee, a contingent worker, that new guy who sits in Ricky's old cubicle. Personally, I would opt to erase the temporary worker label from the staffing industry lexicon altogether. Am I a temporary athlete if I only play basketball on the weekend? We all are here temporarily, so an easy ﬁrst step to bring together modern-day contingent labor pools and staffing ﬁrms is to do away with ostracizing rhetoric. So call me a freelancer or a contingent worker any day, but don't call me temporary. Being thought of as a temp saps my motivation and hurts productivity. We millennials (those roughly between the ages of 18 and 30) who have turned to "gigging" as a legitimate means to make ends meet (myself included) see the Web as an opportunity to re-write bad business models and inefficient job hunting strategies. I found work with my current employer through a job opening posted on craigslist, not through the diligent efforts of the folks over at my local recruiting office. In fact, the Internet age has given birth to globalization, or the increasing global relationship between various people and cultures, which has radically shifted our collective concepts of how free markets and labor pools interact. From the ﬁrst online classiﬁed ads straight through to today's booming Web-based job platforms, connecting potential employees and employers every day in real time is becoming increasingly easier/faster without the help of a middleman. If you don't want to be seen as the middleman, you have to tread where we hang out. And that takes you to the social Web. Staffing Industry Review touched on the growing social revolution within the staffing industry in its May 2012 issue, calling on ﬁrms to beef up efforts to make an impression and connect with all the potential human capital (another horrible industry term) ﬂoating around the Web, scanning craigslist, Facebook and LinkedIn for work. Well, even that siren sound may be coming a bit late. It's not enough to implement a new SEO strategy or update a boring, friendless Facebook product/services page. Much kudos to your staffing ﬁrm if it has a few hundred Twitter followers. But no post-college worker I know wakes up and checks their ManpowerGroup proﬁle page. All of this is meaningless, as you need more than hashtags and like buttons to connect with talent like me. Career placement, just like everything else, is always evolving. Back to the Web. Why do I need Adecco or ManpowerGroup when I can ﬁnd a job, sell my old couch on craigslist or make good money balancing multiple projects through my oDesk account? For staffing ﬁrms to stay ahead of the curve and have access to new pools of talent, they may want to consider shaking off those heavy, 20th century chains and learn how to walk and talk like the tech and entertainment industries. This means more than just socializing and data-mining. It is about building e-relationships that last a lifetime; connecting with freelancers because you need them, not just because they need you. At the end of the day, there is a wide gap between how millennials seek employment and how staffing ﬁrms gather human capital. If you want to reach us, you need to understand how we think. It's not enough to call us freelancers or contingents. Go where we hang out. Engage us. And that means getting socially smart. Start building those relationships. You know where to ﬁnd us. Those staffing companies that are able to stay relevant and engage constructively with the millennials of today are the ones that will reap the beneﬁts of our ambitions and skill sets for years to come.
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