6 Important Things to Know About SEO in 2017

A Scripted Freelance Writer Writing Sample

Getting your business discovered on the internet isn't simple. Learning search engine optimization (SEO) isn't a science, but an art, since search engines use a complicated algorithm in order to rank web pages, and they change that algorithm constantly. If you want to ensure that your business's website dominates search engine results in 2017, it's important to keep the following rules in mind.

1. Mobile Will Dominate

From 2010 to 2015, mobile internet usage spiked 600 percent. For that reason, in 2017, Google will give weight to companies whose sites work well on mobile devices. If you design your site responsively, you can ensure that it functions well and looks good when people access it on mobile devices -- and that it has a better SEO score than non-responsive pages.

2. High-Quality Links Matter

When other sites link to your web page, it signals that your page is authoritative. In 2017, Google will give even more weight to your authority profile -- meaning it will count not only the number of links to your site, but also the quality and diversity of the pages that link to your site.

3. User Intent Optimization Is Key

You usually optimize your site around a keyword. However, in 2017, it won't be enough to simply optimize around a word or phrase. Instead, it will be important to keep user intent in mind when optimizing your site -- that is, what specifically internet users are looking for when they visit your site. In order to optimize for intent, think about why users might be searching for your site, then ensure each page fulfills that need.

4. Google Will Reward Great UX

Mobile optimization is important for a great user experience (UX). However, Google will show favor to sites that create a great experience for users in other ways, too. Google will measure the quality of UX by things like bounce rates, average time spent, fast load times and more.

5. RankBrain Is in Charge

RankBrain is Google's artificial intelligence system, and in 2017, it will be in charge of giving pages SEO scores. To ensure you appeal to RankBrain, you don't only have to do keyword research but also craft high-quality, well-written, natural content around those keywords. RankBrain can tell what is well-written and what isn't.

6. Don't Forget Related Keywords

You can dominate search engine results for many related phrases in your field by optimizing for not just one main keyword, but multiple relevant keywords. Everyone searches differently, so by including several relevant keywords, you can make sure you appear in the search results of everyone searching for content that is related to yours.

Becky B

New York, New York, United States • Last online about 6 hours

Becky is a full-time, New York-based content specialist with experience writing search-optimized content for blogs and websites. (She also writes for print!). After graduating from Yale University, she spent nearly a decade working in the arts and publishing industries in NYC before deciding to give up all her belongings to write and travel the world. Becky currently creates content for Duarte, an agency that helps companies tell better brand stories. and her own company, Bespectacled Editor.

Customer Ratings:
1299 reviews
Power your marketing with great writing. – Start your 30-day free trial today! GET STARTED

Other content marketing examples from Becky B

Why You Deserve a Weekend Getaway to the Bahamas

Let's face it – there's really nothing better than a relaxing getaway to somewhere exotic. Sand b... Read More

All You Need to Know About Content Marketing vs. Traditional Advertising

(excerpted) Way back when, before I became a content marketer, I thought I had a good understand... Read More

4 Reasons You Shouldn't Underestimate the Power of the Podcast

There's no question that today, digital publishers and businesses with an online presence need to... Read More

3 Easy Ways to Be Awesome at Mobile Content Marketing

3 Easy Ways to Be Awesome at Mobile Content Marketing Here's the deal. It seems like we're facing... Read More