Do you know how to measure the success of your white papers? Watch our latest webinar recap on how to make the most of your investment.
White papers continue to play an important role in today’s marketing landscape — Content Marketing Institute’s B2B 2015 report states 68 percent of marketers use white papers as a strong content marketing tactic, but only 21 percent of marketers feel like they’re effectively measuring their content marketing efforts. This, of course, includes white paper success. Since a lot of time and money are invested into these pieces of content, it’s crucial for marketers to know how to measure their success and tie them back to fundamental business goals.
Recently JD Peterson (SVP of Marketing, Scripted) and Michael Feng (Co-founder, DoxIQ) teamed up to discuss how to create engaging white papers, where they fit in a content strategy — and finally — how to measure their success. In case you missed the webinar you can check out the full recording below along with the presentation on SlideShare.