Content Creation Made Easy

The Ultimate Guide to Building a Content Marketing Team

Build the right content team

Did you know that 86% of highly effective organizations have someone in charge of their content strategy?

We’ve put together comprehensive instructions, data from benchmark reports, and advice from notable influencers in the industry to help you get started. This ebook discusses:

  • How to outline a content strategy
  • How to structure a team to best fit your business goals
  • Why having a dedicated team is important
  • Plus, 7 exclusive interviews with content marketing influencers

 “If you want to excel at content marketing —that is, content that increases awareness, drives leads, fuels social, augments PR, accelerates sales and even inspires advocacy — then you need a team with specialty skills.”

joe

JOE CHERNOV

VP of Marketing at InsightSquared