Pinterest isn’t always the most obvious source of new leads for many small businesses — especially when they’re B2B.
This social media site allows users to post and share graphics; businesses that are not photo-based may not think it’s relevant to their needs. However, any business can benefit from using Pinterest if it gains relevant followers and posts appropriate material.
Here are few beginner strategies for B2B companies to follow as they include Pinterest in their content strategy.
Brand From the Beginning
The first step towards launching a successful Pinterest is to integrate your account with your name. Create a username that reflects your brand when you sign up. If possible, use your business name, minus spaces, as your username. If this isn’t possible or practical, use initials or abbreviations that make it clear that the page is part of your business.
Pinterest also allows you to create a profile and upload a photo of yourself. These tools give you the opportunity to brand your Pinterest page and attract new clients. Use your logo for your profile picture, and describe your business in your profile in a customer-friendly manner.
Create Attractive, Relevant Boards
Follow Relevant Pinners
Don’t just wait for people to find you. Instead, follow people who are already posting relevant, interesting material. Interacting with these people by re-pinning their graphics and commenting when appropriate ensures that you will get some reciprocal follows; some of their followers may also decide to follow you.
Re-pin the Best Material
Integrate Pinterest with Your Other Online Platforms
Place a link to Pinterest on each of your other social media profiles. You should also have a “Pin It” button on your website so people can easily pin your infographics and pictures. These techniques help you attract followers who aren’t using Pinterest at the time they are interacting with you.
Run Contests and Other Interactive Promotions
A contest is a great way to grow your Pinterest followers. Make sure you make the rules clear so you can avoid legal trouble, then run a contest inviting participants to pin a photo of themselves using your products or an inspirational quote that’s relevant to your business on your contest board.
Have you built an audience on Pinterest? Share your stories with us in the comments section below.
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