How Your B2B Company Can Grow an Audience on Pinterest

You should create one to three boards right away; nobody wants to follow someone who doesn't have any content. Use keywords that will be of interest to your client base in naming your boards and choosing the topics.

Avoid generic boards, like "My Office," in favor of client-centered, specific boards, like "Our Financial Empowerment Team." At least one board should speak directly to customers' needs. For example, if you own a financial counseling company, you could create a board called "Things You Can Do When You're Debt Free." If you allow people to contribute their own pins to this board, it will attract followers who are eager to share in creating their dreams.

Don't just wait for people to find you. Instead, follow people who are already posting relevant, interesting material. Interacting with these people by re-pinning their graphics and commenting when appropriate ensures that you will get some reciprocal follows; some of their followers may also decide to follow you.