If Google’s rating system seems like a mysterious secret that only a precious few know about, you’re only half right. While there are numerous ways search engines rank and display websites, some of which are a bit confusing, there are several options for site owners to increase their visibility and page views. Here are four important factors Google considers when ranking a website.
Google made changes in early 2010 that made it harder for poorly written content to get highly ranked on the search engine. That means your site won’t rank if you’re only posting keyword stuffed articles that have no value, no matter how many keywords you have. If you can’t provide good articles and blog posts yourself, you might want try to hire bloggers and other writers from a writing marketplace to take care of that aspect for you.
Your content can’t just be well written; it also has to make sense when combined with the rest of your site. Therefore, if your website or blog is about marketing then you shouldn’t add articles that have nothing to do with business. If you have a lot of information you can provide to the masses, then it might be a good idea to start more than one blog or site tailored to each of the topics you’d enjoy.
Comments, Likes, and Re-tweets
More recently, Google has also started ranking sites based on the number and quality of comments they have, as well as the number of times articles or pages are shared on social media sites. So, how do you get people talking about your content? Make sure it’s interesting, engaging, and informative, even if it means you have to hire content writers to accomplish it.
Yes, even though keyword stuffing is a no-no, you still need to make sure your content has relevant keywords. Try out Google’s free keyword tool if you need to determine which words have high search volume but low competition and focus on those first. Build your articles around topics related to those words, and pepper them in each article, blog post, or web page. Keep in mind, “pepper” doesn’t mean cram. It means you sprinkle them here and there to give the piece flavor, without overwhelming it.
Follow these rules as a starting point for your content strategy, and stick with it. Keep adding blog posts and other content regularly, since Google also favors sites that are updated often. Sooner or later, your page rankings will improve.