Skip to main content
Find Writers Products Industries Plans Become a Writer 1 (866) 501-3116 Sign In Get Started

Products

Blog Posts Press Releases Web Pages Product Descriptions Newsletters
Transcriptions Social Media Posts Video Scripts Custom Projects Content Tune-Ups
Ad Copy Ebooks Editing Q&A Content Whitepapers
Facebook Post Instagram Post

Industries

Agriculture Art & Design Automotive Building Materials Cannabis Career Construction Counseling Customer Service Dental Education Energy & Environment Engineering
Fashion & Beauty Family Practice Food & Beverage Gaming Health & Wellness Healthcare Higher Education Home & Garden Human Resources Injury Law Interior Design IT & Security
Insurance Legal Manufacturing Media & Entertainment Medical Law Nutrition Parenting Payments Personal Finance Real Estate Relationships
Retail & Ecommerce Religion & Spirituality Restaurant and Bar SaaS Sales Senior Services Software Sports & Fitness Technology Transportation & Logistics Travel
x Close Menu Find Writers Products
Blog Posts Press Releases Web Pages
Product Descriptions Newsletters Transcriptions
Social Media Posts Video Scripts Custom Projects
Content Tune-Ups Ad Copy Ebooks
Editing Q&A Content Whitepapers
Facebook Posts Instagram Posts
Industries
Agriculture Art & Design Automotive Building Materials Dental Gaming Fashion & Beauty Family Practice Cannabis Career Construction Counseling Customer Service Injury Law Interior Design IT & Security Retail & Ecommerce Education Energy & Environment Food & Beverage Personal Finance Healthcare Health & Wellness Higher Education Home & Garden Human Resources Transportation & Logistics Insurance Legal Manufacturing Media & Entertainment Medical Law Nutrition Parenting Payments Real Estate Religion & Spirituality Restaurant and Bar SaaS Sales Senior Services Software Sports & Fitness Technology Travel Relationships Engineering
Plans Become a Writer Login Get Started 1 (866) 501-3116
  1. Blog Home
  2. Scripted News
  3. Nicole Karlis
  4. What We Learned at The Future of Original Content

What We Learned at The Future of Original Content

What We Learned at The Future of Original Content

Industry leaders came together to discuss the current state of original content and content marketing.


It's not every day you get founders, executives and thought leaders in the same room together to discuss the one thing we're always talking about here at Scripted.com: original content. On Thursday, March 20, the stars aligned and Dana Brunetti (Executive Producer, House of Cards), Kerry Cooper (CEO, Choose Energy), James Gross (CEO/Co-Founder, Percolate), Jon Miller (Co-Founder, Marketo) and Josh Elman (Greylock Partners) joined us for a fireside chat at Tank18 to talk about the moving parts of original content in its present state -- and what it will look like in years to come. There are many memorable moments from evening, but a few in particular stood out.

1. Authenticity & Storytelling Are at The Core of Original Content



Jon, the panel's moderator, kicked off the evening with James, Kerry and Josh (pictured left to right above) by asking how they define "original content." Due to the surge in content marketing recently, "content" has become a common word amongst brands and their marketing teams. So, what precisely makes content "original" then? According to Josh, who serves on Medium's Board of Directors, original content is all about authenticity. Kerry agreed, adding at the core of original content is storytelling and relevance to the audience at hand -- we couldn't agree more.

2. Content Marketers Shouldn't Be Worried About "Content Shock"



As more and more brands are becoming their own publishers and treating blogs like online magazines, a new (and concerning) theory is on the rise: content shock -- when increasing volumes of content exceed human ability to consume it. As Jon explained, some content marketers are worried about this increase in content production, but the panelists quickly retaliated saying there's nothing to be worried about. "It's a myth," James said.

3. Your Content Might Be More Powerful Than Your Code



Jon is a thought leader in the content marketing space and we couldn't have imagined anyone else asking the panel tough content questions. While he didn't have the opportunity to answer any himself, he did share a very compelling fact about Marketo. "I started a blog before we wrote our first line of code," he told the audience.

4. Hollywood Can Learn From Original Content in Silicon Valley, Too



Once the panel concluded, Scripted.com's CEO Sunil Rajaraman took the stage and introduced the keynote speaker of evening, Dana Brunetti. Dana shared a fresh perspective on how Netflix's show "House of Cards" defines original content in Hollywood these days. Additionally, he offered advice to content marketers on how they can learn from the hit show by focusing on creativity -- not what everyone else is doing. While many were there to learn from the Hollywood producer, he shifted the conversation and said the same can be applied to Hollywood with Silicon Valley. "You guys should be disrupting Hollywood," he said.

Thank you again to everyone who attended the event and participated. It was a great evening and we learned a lot from all of you.

Did you attend The Future of Original Content? What did you learn? Share your thoughts with us below.
To Read More in Scripted News, See Below:


Congrats to Percolate, Scripted.com Partner, on the $24M Round from Sequoia

How Topic Pitching Works

Published by Nicole Karlis on Tuesday, March 25, 2014 in Scripted News.

Sign Up For Your 30 Day Free Trial Today!

You agree to Scripted’s Terms of Use and Privacy Policy.
Already have an account? Login
©2011-2022
Our Company
About Us Privacy Terms of Use GDPR Trust
For Members
Enterprise Agencies Publishers Customer FAQs Newsletter Customer Sign In
For Writers
Writer Services Agreement Writer FAQs Writer Sign In
Additional Resources
The Scripted Blog Industries Podcast Technology Affiliates Competitors
Social Buttons