Short blog posts (350 to 450 words) pack a powerful punch. They get to the point quickly and engage readers who do not have a ton of time. You can present them in listicle format, traditional format or something else entirely.
Their marketing use is versatile, too. A short blog post is a great way to tantalize readers with an overview of a white paper or e-book you want them to download. With headers, subheaders, bullet points, photos and other navigational aids, a short blog post be attractive and extremely mobile-friendly. Their word count is long enough to help your blog rank well in SEO and to fill out a robust marketing calendar among other types of content.