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Whether you are currently building a scalable content marketing strategy or aim to revamp past strategies, hiring freelance writers can help you reach your marketing goals.

Nick C
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Frequently Asked Questions About Hiring Writers

The time savings and reduced costs associated with hiring a freelance writer are definitely among the top benefits. A professional freelance writer will be able to take over any project you're working on, ultimately completing it in less time than an inexperienced writer and to a higher standard. Meanwhile, their expertise means they know exactly what to ask, streamlining communications and further reducing your time commitment.

The cost of a freelance writer can vary widely depending on their experience, niche specialties, and education. Most charge per word, with $0.10 to $0.15 being a fairly typical range. However, absolute beginner writers may start out charging just pennies per word while highly experienced writers who specialize in a certain industry or style (such as sales copy writers) can justify $1 per word or even more.

The whole idea behind outsourcing is to save yourself time, but it's well worth investing some of your time into the research and vetting process if you're hiring a freelance writer for the first time. Alternatively, you can save yourself that legwork by going through a content production company like Scripted that has already tested and pre-vetted writers for you. Still, you should always read proposals carefully, look at writers' profiles, and ask questions about relevant experience to determine who's the perfect fit.

Freelance writers can be found all over the web. Some have their own websites where you can work with them directly while most find clients through an open freelance service platform, such as Scripted. Others apply and get accepted into the closed platforms of content production companies where they may need an invitation or go through an interview process to qualify. Scripted is one example of a closed platform where writers must apply and be approved in order to gain access.

There are many traits to look for in a freelance writer, but perhaps the most important are research capabilities, responsiveness, communication skills, and an overall dedication to your niche and your project. Look for a writer that expresses interest, if not passion, in the topic at hand and ask questions to ascertain what exactly they think makes them the perfect fit. A great writer will be able to sell themselves and their skills based entirely on merit, without using ""discounts"" or other questionable tactics.

Find Your Perfect Freelance Writers

Search top freelance writers to write high-quality content for the freelance industry. As a Scripted member you will be able to reach out to them directly, negotiate price, and start short or long-term assignments with ease.

Emily Clayton
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Emily Clayton is a Sacramento, California-based freelance writer, editor, and storyteller. Her primary expertise and writing interests are in lifestyle, health/wellness, travel, home/garden, and art/design fields, yet her skills range across subjects and project types, including articles, blog posts, and product descriptions. With 11 years of writing experience to her name, Emily is a seasoned writer who love creating projects that delight and inspire. In her spare time, she heads out for birdwatching and nature spaces, used bookstores, and Victorian-era homes and buildings.
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220 reviews
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April Khan
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April Khan is an accomplished business, lifestyle, and medical writer with over 20 years of experience. Since opening Gud Agency Inc., she published over 4,000 articles for various publications and well-respected companies, including DropBox, Shape,  NHS, and LG. Her specialty is optimized content that sparks change. Khan is educated in Media, Health Communications, and Healthcare Law. She is passionate about behavioral sciences and works tirelessly to promote health equity.
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97 reviews
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Jo Ellis
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Jo is a Professional Writing and Communications graduate who writes clearly and concisely with a fierce command of grammar. She grew up in Darwin, Australia and wishes she could say she wrestled crocodiles before breakfast but the truth is they really freak her out. She's happiest writing about entrepreneurship, online marketing, small business, and startups, but is fairly versatile, especially in the lifestyle space.
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676 reviews
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Kirk P.
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Kirk P. is a freelance writer who specializes in creative, click-worthy content for businesses in various verticals, including digital marketing, technology, retail, health care, and lifestyle and travel. Kirk's work has appeared on Travelocity, Ziff Davis, StubHub, and more. His talents include SEO-optimized copy, blog posts, website pages, press releases, product descriptions, email newsletters, and Tweets and Facebook posts.
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3058 reviews
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Mabh Savage
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Mabh is an experienced professional copywriter and copyeditor with clients all around the world. As well as being a published author and regular columnist for various magazines, she writes SEO-focused copy for websites, blogs, and e-zines across a variety of industries. Her primary focus is health and nutrition, with expertise in fitness, supplements, complementary therapies, and a range of medical conditions. She's also up to date with digital transformation, data management, and data analytics, helping a number of thriving companies in this area engage their customers and clients with eas...
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731 reviews
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Joanne Thomas
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A writer of diverse interests, Joanne Thomas has penned pieces about road trips for Hyundai, children's craft projects for Disney and wine cocktails for Robert Mondavi. She has lived on three continents and currently resides in the western United States. Thomas holds a BSc in politics from the University of Bristol, England.
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390 reviews
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Tim Handley
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Tim is a writer based in the East of England who loves creating fresh, SEO-focused content that entertains, informs, educates, and attracts business. Tim has a law degree and a professional background as an educator and entrepreneur, and he loves to help organisations achieve their aims through excellent writing. Tim's writing encompasses many forms, including blog posts, press releases, articles, reports and website copy. Tim loves to research and has written for most industries, but he specialises in education, technology, web development, law and religion. Tim has written for a range of ...
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45 reviews
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Leah McClellan
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With twenty years as a professional writer and editor and a BA and MA in English, I'm well-equipped to take on almost any assignment, including AI-generated content editing. My specialties include health and wellness, personal development, education, and travel. I'm also experienced in business writing and have Hubspot certification in Inbound Marketing, Content Marketing, and SEO. I aim to provide your business with clear, compelling writing that communicates the right message to your audience — and produces results. 
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28 reviews
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Matthew Thompson
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With more than two decades of writing and optimization experience, I know how to keep readers engaged, mimic brand voices, and get first-page rankings on search engine results. I have written for companies in diverse industries, including emerging technologies, wellness, consumer apps, enterprise software, UI/UX, outsourcing, and education.
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2645 reviews
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Beth Weber
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I am an experienced freelance writer with a rich background in teaching, ad creation, and healthcare publications. I have served as an editor of the historic Monroe County Appeal newspaper, been a contributing editor to Maine St. Magazine, and written articles for numerous websites, including Doctor Wise and 50plus-lifestyle.com. My specialties include legal issues, health care, insurance, 50-plus lifestyle concerns, and cybersecurity. Humor is important to me, and I can write satirically as well as seriously. I earned my MFA in creative writing from Spalding University and my MA and BA in...
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1255 reviews
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The Importance of Hiring Freelance Writers for Your Website

Today’s consumers rely on websites to help them decide how they will spend their money. They look for authoritative, trustworthy sites that make them feel confident. If you don’t have a professional website that inspires confidence in potential buyers, you will lose sales.

Hiring a freelance writer helps ensure that your website will attract visitors to your site. Once people visit your website, the expert content will convert them into paying customers and clients.

Why Hire a Freelance Writer?

Experienced, professional freelance writers can craft messages specifically for your target audience. By hiring a freelance writer, you do more than improve the quality of your content. You also get effective website pages, blog posts, email newsletters, and social media content that reaches the right people with powerful messages.

The Benefits of Hiring a Freelance Writer

Some experts say that developers create about 400 new websites every minute! Do you have a plan that will make you more competitive than other organizations?

Hiring a professional freelance writer makes it easier for you to get higher search engine rankings. Today’s freelance writers understand the importance of search engine optimization (SEO). They have experience:

  • Choosing keywords for your titles, headlines, subtitles, meta descriptions, and content.

  • Using the right percentage of keywords to attract search engine bots.

  • Linking to supportive pages that will help boost your site’s trustworthiness and ranking.

You can also improve your business’s outreach, content campaigns, and conversions by hiring freelancers who know how to:

  • Create emails with captivating subject lines and convincing CTAs that get more people to respond.

  • Write video scripts with engaging dialogue that will keep viewers watching.

  • Produce podcast scripts that use interesting topics and descriptive dialogue to attract a wider audience.

  • Make social media posts that people will want to share with their friends, family members, and colleagues.

When you hire a freelance writer, you don’t get stuck with a single employee who knows how to do a couple of things well. You gain access to hundreds of writers who specialize in diverse topics and media formats. Choosing a freelance writer gives you a better chance of success because you can get better results from every piece of content you produce.

Finding a Freelance Writer on Scripted

Scripted makes it easy for you to find the perfect writer for your next project. The Scripted platform has hundreds of professional writers with years of experience. You can search for writers with the expertise you want, browse their profiles, read their sample content, and hire the right person for the job.

Scripted’s platform doesn’t even force you to generate your own ideas. You can invite writers to pitch ideas to you. Accept the ones that you like and reject the ones that don’t appeal to you.

Using Scripted will also help you save money. Hiring an in-house writer means spending money on benefits as well as a salary. You even pay the employee when you don’t have any projects for them. With Scripted writers, you pay a straightforward price for each piece of content that you need.

Start your 30-day free trial with Scripted to see how well the service can work for you. Using your free trial is the best way to discover the benefits of hiring freelancer writers for your website.

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