The right food supplier writer is key to your content strategy and increasing organic traffic to your website
In the US alone, food retail is a 6 trillion dollar industry.
No matter what type of industry you’re in, it’s key to differentiate yourself from the competition. But in an industry as large, varied, and competition-driven as food supply, setting yourself apart becomes even more crucial.
You need a content strategy for your food supplier business
A proven way to establish a unique brand identity and generate brand awareness is with a solid content strategy. And for that, you’ll need high-quality content (and lots of it) written by an experienced, professional writer.
You can gain instant access to a field of experienced writers on a content creation platform like Scripted. But before you go searching for a freelance food supplier writer, it’s important to know what they can provide and how to find the best writer for your specific needs.
Why a food supplier writer is essential to your content strategy
The goal with a content strategy is to generate awareness and increase organic traffic to your website so that when a prospective client needs to hire a food supplier, they already know and trust your brand, so you become the natural choice.
How do you build that trust and awareness? For starters, you’ll need:
- An optimized website built on solid copywriting that explains who you are and what you offer
- Strategic landing pages and sales pages that convert website visitors into paying customers
- Unique, fresh, and plentiful blog content that proves you’re an authority in the food supplier industry
- A social media presence that increases organic traffic to your website
Now more than ever, your online presence is what makes or breaks your success as a food supplier. Up to 85 percent of consumers (including your target audience) conduct online research about a brand or company before making a purchase. That’s why you need quality content that represents and showcases your brand in the best possible light.
Your competition knows this. That’s why nearly half of B2B businesses offer their full product line online. They know the digital marketplace is both the present and future of business. The ones who want to succeed aren’t waiting to develop a content marketing strategy, they’re going full steam ahead, and they’re hiring the best writers they can find to give them the edge they need to rise to the top. You should be doing the same.
What freelance food supplier writers do
In a nutshell, freelance food supplier writers do most of the heavy lifting when it comes to your content strategy and marketing.
To be more specific, they produce high-quality, strategic written content across a variety of platforms to drive your visibility and add value to your digital presence, from your blog posts to your website copy and everything in between.
Many companies simply don’t have the time or resources to keep a qualified writer on staff, so they turn to content creation platforms as an easy way to access professional writers on a project-by-project basis. This allows companies to focus on what they do best—being a food supplier—while enjoying the benefits that an experienced writer can bring to their business.
Check out Scripted to see how easy it is to outsource your content creation and add experienced professional freelance writers to your team.
Why SEO is the cornerstone of a good content strategy
Another thing to keep in mind when considering your content strategy and finding a food supplier writer is that your content has to be more than just the right words. It has to be optimized so that search engines like Google can find you—the all-important “SEO.”
Search engines rank their results according to several factors, but the most important by far (and the one you have the most control over) is whether a website has fresh, unique, ongoing content. This is where the right freelance writer is worth their weight in gold. They’ll be able to write content that not only resonates with your prospective clients but also gets pushed to the top of the search engine results pages.
What to consider when hiring a freelance food supplier writer
The right freelance writer will have a specific combination of skills and experience. Here are the core qualifications you’ll want to look for when hiring and vetting a freelance writer.
Experience and Training
You’ll want a writer who has a track record of producing well-written, purpose-driven content that lands with impact. So when you’re browsing through candidates, look for projects in their portfolio that demonstrate how they provided value to their clients and helped them achieve their goals. Were they able to boost conversion rates with their landing page copy? Were they able to grow a brand’s social media following through strategic posts and captions?
You don’t just want a writer who is good with words. You want one who knows your industry. A freelance writer who knows about food suppliers will be able to speak and write in your “lingo,” using the industry-specific terms and phrases that connect with your target audience.
On the topic of voice, a good writer will not only be able to use your industry jargon like a pro, but they should also be able to adopt your brand voice as if it’s their own. The best brand voices are unique and approachable and make clients feel as if they’re dealing with real, actual people rather than a faceless corporation. This is one of the best ways to differentiate your brand and one of the trickiest skills for a writer to master.
One of the most important things to find out before you hire a freelance writer is whether they can deliver accurate, error-free, well-researched writing on time and within budget. Also, make a point of asking how open they are to feedback. It often takes a few rounds of revision to get a piece of writing just right, so it’s important to establish from the outset what your contract with your writer will include in terms of timelines and revision requests. If you use a content creation platform like Scripted, you don’t have to worry about this since deadlines and revisions are managed for you.
Finding a freelance food supplier writer
There’s no shortage of freelance writers out in the world, and the internet has made it easier than ever to connect with writers from all over the globe. This means you have a huge talent pool to choose from. All you need to do is hop on freelancing job boards to see the sheer volume of writers who are available to take on writing projects in all kinds of subject areas.
But finding top-notch freelance writers? And finding top-notch freelance writers who specialize in the food supplier industry? That’s a taller order.
The internet has made it easy for writers of all experience levels to hang out their shingle. So when you conduct your search for a freelance food supplier writer, keep in mind that you’ll want to filter through writers who are just starting out and don’t have the experience to drive an effective content strategy. One way to identify a beginner writer at a glance is to look at their rates—they often charge well below market rate as a way to attract quick and easy work to learn the ropes and build out their portfolio.
How Scripted Can Help
Word of mouth is still a reliable way to find real talent. That’s why platforms like Scripted are such a great resource. They function just like word of mouth, referring you to writers with proven ability and experience.
With Scripted, you get the best of both worlds: a wide range of experienced freelance writers to choose from and trust in the knowledge that they’ve been vetted for quality and service. Plus, you can see what their clients have had to say about working with them.
Want to see how simple it is to find great writers who can deliver quality work on time and on budget?
Get started right away by browsing through our qualified, pre-vetted food supplier writers. Check out their bios, published writing samples, client reviews, and more.