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[Webinar Recap] The Science of Building Actionable Buyer Personas

Documenting your buyer personas is essential to creating an effective marketing and sales strategy. Without first knowing your audience, your content and sales efforts are irrelevant.

On Thursday, November 5th, the experts and LeadGenius and Scripted discussed how to develop data driven buyer personas for better lead generation and content marketing. 

Throughout the 60 minute webinar, VP of Sales at LeadGenius, Ryan Williams, Co-Founder of Scripted, Ryan Buckley, and Director of Marketing at Scripted, Eric MacColl talked about:

Additionally, they answered questions from the audience including:

Listen to the recorded webinar below:

Or view the slides here:

The Science of Building Actionable Buyer Personas from Scripted.com