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dark side content marketing

[Webinar Recap] The Dark Side of Content Marketing

Missed our webinar about the dark side of content marketing? Watch the recap here. 

What do we mean by “The Dark Side” of content marketing? Not all content is created equal and some strategies can actually be harmful to your business. Based off our popular infographic, the marketing team at Scripted came together to discuss how marketers can avoid becoming a haunting content marketing statistic. Specifically, we discussed:

• Haunting stats all marketers should know about
• The importance of planning and documenting a strategy
• How to promote content to a relevant audience
• What it means to measure success

You can watch the full recap of the presentation here:

And check it out on SlideShare below:

The Dark Side of Content Marketing from Scripted.com

Did you attend the webinar? What did you think? Let us know your thoughts in the comments section below.