There’s a lot of news out there talking about how to create awesome content, but here’s what caught our attention in the content marketing space this week.
Here at Scripted, we get together regularly to discuss the most interesting topics in content marketing news — and this week was another exciting one in the space. Below we’ve put together a recap of the headlines that caught our eye — from articles about where the industry is heading to discussing current trends.
How to Leverage Products (like Content) In Your Inbound Strategy
Our friends at Uberflip came out with a great article on the benefits of building and distributing products to deliver the same results as distributing content. HubSpot’s Marketing Grader, Shopify’s invoice generator and Scripted’s very own Content Planner are great examples of quality products intended to delight customers and grow traffic.
Why it’s important: Creating great products can be difficult, but in the end it is worth it to show your followers you care enough to create something useful.
Why Content Marketing + Millennials = A Match Made in Heaven
Millennials react much differently to marketing from that of previous generations, and this is great news for content marketers. According to the article, Gen Ys now make up the largest demographic in the US workforce, and seemingly resonate much more with content marketing compared to traditional methods.
Why it’s important:This article digs deeper into the millennial demographic and provides quality insight on how to reach this emerging market in order to help you plan your next content marketing strategy.
Timing Is Everything For Hotel Content Marketing
This is an article on all things content marketing for the hospitality and travel industries. Specifically hotel brand identities, the article stresses the importance of an editorial calendar to help you think strategically and plan your content in a timely manner.
Why it’s important: The lessons from this article can be translated to many industries, staying organized and executing a strategy planned well in advance is good practice for any content marketer.
Half Of Top 100 Digital Properties’ Audiences Are Now Mobile-Only
The gap between mobile and PC users continues to grow and the trend is not slowing down anytime soon. According to the article by Marketing Land, more than 60% of digital media time in the US is spent on either smartphones or tablets.
Why it’s important: These findings continue to support the idea that mobile optimization should be an important part of any brand, companies without a mobile presence could potentially be missing out on a ton of opportunities.
What did you read in the news this week? Add to our list in the comments section below!
Read More About Content Marketing: