Location based services allow users to find businesses near any location. Considering most customers use their mobile phones to find a nearby businesses while they are out, it's a very good idea to get listed with these location based services if you want to increase your total potential customers.
Here are some of the top location-based services and some tips on how you can use them to help attract customers to your business and improve your profits.
1. Yelp.com and Yelp Mobile
Yelp is the original website that launched the location-based service industry. The easiest way for a business to be listed on Yelp is to submit their own site. Once the site is approved, customers can leave reviews so that other customers know how good the service is. Many customers access Yelp Mobile on their phones to check out new restaurants and other businesses as they pass by.
Don't forget the main thing your potential customers see when they find your listing: your content. You're going to have to make sure your content is optimized for search engines if you want to be at the top of Yelp's listings (allowing new customers to find you easily). Try hiring freelancers to help you write optimized web copy for Yelp if you don't have the time or inclination to do it yourself. This will help guarantee top placement in Yelp, and encourage current customers to leave positive reviews on your Yelp page once it's up.
Foursquare is a location-based service that allows customers to "check in" with their mobile phones when they visit your business. In a sense, this provides you with free advertising. Your customers' friends will see their check-in on their Foursquare accounts and, if your business is appealing enough, they might decide to visit your store too.
To capitalize on this, many businesses combine check-ins with sales or other special events to get customers into their store. For example, you can offer a discount or a free gift to customers who check in to your store on a specific date. If you hire bloggers to write for you on a regular basis, try having them write about the sale on your blog (and other social media sites). Doing this will allow you to better advertise the sale and encourage people to check in on Foursquare.
Scvngr is a mobile application and game that awards users points for checking in to various locations. Users compete with each other to get points for checking in to locations Scvngr tells them to check into. In addition, the check-ins are publicized on Facebook and Twitter.
This application provides a number of benefits to businesses that are associated with it, as businesses receive free advertising on social media sites. Furthermore, using Scvngr encourages customers to go to new places to receive points and prizes, so it's much easier for a business to attract new people.
These three location based services are only a small sample of the services available to businesses. Most location based services require appropriate content writing, so all of your listings must be professionally written and optimized for search engines if you wish to attract the customers you desire. To ensure this process is completed smoothly, consider hiring freelancers from Scripted.com to help you meet these content needs. Our freelancers can quickly generate the content you need, which leads to more customers more easily.