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Apple Announces iPad Air with Retina Display: What This Means For Content & Mobile Devices

iPad Air

A few things to keep in mind to make your content tablet-responsive now for the new iPad Air.

Apple has proved they’re owning the tablet space and now they’re focused on fine-tuning the device by focusing on quality. The company announced the newest addition to its tablet family on Oct. 22 — the iPad Air — and it’s thinner, lighter and faster than previous models.

It will also include a high-res Retina Display with 2048 x 1536 pixel resolution. To break it down more specifically, the new iPad Air is 7.5 mm thick (20 percent thinner than before) and it weighs 1 lb, compared to its previous original weight: 1.4 lbs. It’s also 72 percent faster than the original iPad. The new iPad air will sell for $499 and shipments will start on Nov. 1, just in time for the holidays.

If there was one key takeaway for content marketers from Apple’s conference, it’s that developing content for mobile devices will play an integral role in future content strategies. According to Apple, 170 million iPads have been sold — and 80 percent of tablet consumers own an iPad.  The new iPad Air isn’t available to the public just yet, but there are a few things content producers can do in the meantime to prepare.

1. Use High-Res Images & Graphics

It will be difficult for content producers to hide low-quality content, especially when it comes to imagery. If you haven’t been using high-res photos yet, start now. The rule of thumb is usually the higher your MB file image is, the higher the resolution. Photoshop can help you determine if it’s high-res or not, but if you don’t have the photo-editing tool test what your image looks like on a tablet. If it’s questionable and fuzzy on the original or mini, it undoubtedly will be on the iPad Air.

2. Think About More Ways to Include Video Content

Apple made a big emphasis on the quality of videos on the iPad Air. The video imagery will be clearer and sharper than ever before. This is great for content producers who have been cautious about including videos due to poor-quality and a slow download time. With better quality videos available on mobile devices, you can bet more users will be consuming them.

3. Make Sure Article Pages are Mobile Responsive 

The iPad Air will be 72 percent faster than the original iPad leaving no room for error in download delays. A good way to keep mobile bounce rates from increasing is to make sure your articles pages are responsive and have no issues downloading.

The iPad Air will be 72 percent faster than the original iPad leaving no room for error in download delays. A good way to keep mobile bounce rates from increasing is to make sure your articles pages are responsive and have no issues downloading.

4. Mobile Devices Will Be More Important Than Ever

Like I said before, it’s clear content consumption on mobile devices is only going to increase. If you haven’t added a mobile strategy to your content marketing plan yet, now is the time to do it. Mobile devices offer new ways to create, present and share content — it’s a pretty opportunistic horizon in the content marketing space.

Do you have any thoughts on how the iPad Air will affect content marketing? Share them with us in the comments section below.

To Read More About Content Production & Mobile Devices, Click the Links Below:

The Power of Long-form Content in the Age of Short-form Content
How to Use Vine for Content Creation
How to Use Twitter for Customer Service

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