There's a lot of news out there talking about how to create great content, but here's what caught our attention in the content marketing space this week.

Some people may have noticed a new addition to their Google Analytics this week: demographics and interests. Currently it's only available to 20 percent of users, but it will be expanding to everyone within the next few months. (Search Engine Watch)

Instagram released an image of what its upcoming ads are going to look like. You can check it out on their blog here. (Instagram)

MarketingProfs published an insightful analysis about whether tweets with hashtags, quotes and images get more re-tweets or not. (MarketingProfs)

Oracle bought content marketing start-up Compendium. (TechCrunch)

How and when should content marketers focus on social media strategies? Business 2 Community explored the debate here.

What caught your eye in the news this week? Share it with us in the comments section below.

To Read More From The Scripted Blog Click Below:

Personalizing your Marketing Content: The Why and How
How to Create a Content Strategy with Google Trends, Discussions, and Suggestions
What 'The New York Times' Can Teach You About Quality Content

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Published by Nicole Karlis on Friday, October 25, 2013 in Content Marketing, Social Media, Content Marketing News.