There’s a lot of news out there talking about how to create great content, but here’s what caught our attention in the content marketing space this week.
Some people may have noticed a new addition to their Google Analytics this week: demographics and interests. Currently it’s only available to 20 percent of users, but it will be expanding to everyone within the next few months. (Search Engine Watch)
MarketingProfs published an insightful analysis about whether tweets with hashtags, quotes and images get more re-tweets or not. (MarketingProfs)
Oracle bought content marketing start-up Compendium. (TechCrunch)
How and when should content marketers focus on social media strategies? Business 2 Community explored the debate here.
What caught your eye in the news this week? Share it with us in the comments section below.