Skip to main content
Find Writers Products Industries Plans Become a Writer 1 (866) 501-3116 Sign In Get Started

Products

Blog Posts Press Releases Web Pages Product Descriptions Newsletters
Transcriptions Social Media Posts Video Scripts Custom Projects Content Tune-Ups
Ad Copy Ebooks Editing Q&A Content Whitepapers
Facebook Post Instagram Post

Industries

Agriculture Art & Design Automotive Building Materials Cannabis Career Construction Counseling Customer Service Dental Education Energy & Environment Engineering
Fashion & Beauty Family Practice Food & Beverage Gaming Health & Wellness Healthcare Higher Education Home & Garden Human Resources Injury Law Interior Design IT & Security
Insurance Legal Manufacturing Media & Entertainment Medical Law Nutrition Parenting Payments Personal Finance Real Estate Relationships
Retail & Ecommerce Religion & Spirituality Restaurant and Bar SaaS Sales Senior Services Software Sports & Fitness Technology Transportation & Logistics Travel
x Close Menu Find Writers Products
Blog Posts Press Releases Web Pages
Product Descriptions Newsletters Transcriptions
Social Media Posts Video Scripts Custom Projects
Content Tune-Ups Ad Copy Ebooks
Editing Q&A Content Whitepapers
Facebook Posts Instagram Posts
Industries
Agriculture Art & Design Automotive Building Materials Dental Gaming Fashion & Beauty Family Practice Cannabis Career Construction Counseling Customer Service Injury Law Interior Design IT & Security Retail & Ecommerce Education Energy & Environment Food & Beverage Personal Finance Healthcare Health & Wellness Higher Education Home & Garden Human Resources Transportation & Logistics Insurance Legal Manufacturing Media & Entertainment Medical Law Nutrition Parenting Payments Real Estate Religion & Spirituality Restaurant and Bar SaaS Sales Senior Services Software Sports & Fitness Technology Travel Relationships Engineering
Plans Become a Writer Login Get Started 1 (866) 501-3116
  1. Blog Home
  2. Content Marketing
  3. Nicole Karlis
  4. Email Marketing: How Much is Too Much for Your Readers?

Email Marketing: How Much is Too Much for Your Readers?

Email Marketing: How Much is Too Much for Your Readers?

 

Good email marketing should feel conversational. You don't want to rant or leave awkward silences.



Email marketing is most successful when it's personal and conversational. The users should feel like they're being talk to and not shouted at.

See also: How to Send an Email That Doesn't Sound Like Spam

However, it's just as important as figuring out how to reach out to subscribers, is discovering how often. The right frequency yields the best results and return on investment. The secret is uncovering the optimum number of emails to send.

How Much is too Much?


There is ongoing debate on how frequent a emails should be sent. If they're sent infrequently, subscribers may forget your company exists. If you send out too many you risk people unsubscribing. You need to find a middle ground. However, this balance depends on a number of factors such as the industry you are in, whether you sell to consumers or other businesses, and the purpose of each email.

See also: Crafting Good Follow Up Emails

There are a few best practices to follow when determining the frequency of your emails.

  1. Send emails only if you have something meaningful to say. The main purpose of sending emails is to keep your business on their mind, but you need something of value to communicate. Keep your list up-to-date on what is happening in your company or industry and announce sales or discounts.

  2. Send emails on a regular basis. Monthly emails are the bare minimum. Twice a month emails are even better. Weekly emails are good for businesses with constantly updating products or services to sell. If you have deals or coupons for a wide range of products or services, then daily emails may be justified. However, sending out more emails does not make your marketing more effective. In most cases, sending emails too frequently can lower your open rate.

  3. Send special emails for breaking news stories. Be warned, though: It's a good idea to wait a day or so to get the full story before contacting your list. It may be tempting to be the first company to inform your list, but distributing inaccurate information can hurt your reputation.

  4. Test the frequency of your emails. This is the best way to find out how many emails to deliver and which days and times are ideal. With a good email delivery provider, you can segment your list for split testing. The result of your tests will give you the best email frequency for your list.


What you want to accomplish determines how frequently you send out emails, but you also have to take the needs of your prospects and customers into consideration. With email marketing, you want your target audience to remember your business and to take action.

What's your strategy when it comes to email marketing? Share your thoughts and comments with us below!

To Read More About Email Marketing See Below:


How to Write a Great Email Subject Lines
What is an Email Newsletter?
How to Use Email Marketing Effectively

Photo: cod_gabriel from Flickr.


Powered by Scripted.com

Published by Nicole Karlis on Friday, February 28, 2014 in Content Marketing.

Sign Up For Your 30 Day Free Trial Today!

You agree to Scripted’s Terms of Use and Privacy Policy.
Already have an account? Login
©2011-2022
Our Company
About Us Privacy Terms of Use GDPR Trust
For Members
Enterprise Agencies Publishers Customer FAQs Newsletter Customer Sign In
For Writers
Writer Services Agreement Writer FAQs Writer Sign In
Additional Resources
The Scripted Blog Industries Podcast Technology Affiliates Competitors
Social Buttons