Skip to main content
Find Writers Products Industries Plans Become a Writer 1 (866) 501-3116 Sign In Get Started

Products

Blog Posts Press Releases Web Pages Product Descriptions Newsletters
Transcriptions Social Media Posts Video Scripts Custom Projects Content Tune-Ups
Ad Copy Ebooks Editing Q&A Content Whitepapers
Facebook Post Instagram Post

Industries

Agriculture Art & Design Automotive Building Materials Cannabis Career Construction Counseling Customer Service Dental Education Energy & Environment Engineering
Fashion & Beauty Family Practice Food & Beverage Gaming Health & Wellness Healthcare Higher Education Home & Garden Human Resources Injury Law Interior Design IT & Security
Insurance Legal Manufacturing Media & Entertainment Medical Law Nutrition Parenting Payments Personal Finance Real Estate Relationships
Retail & Ecommerce Religion & Spirituality Restaurant and Bar SaaS Sales Senior Services Software Sports & Fitness Technology Transportation & Logistics Travel
x Close Menu Find Writers Products
Blog Posts Press Releases Web Pages
Product Descriptions Newsletters Transcriptions
Social Media Posts Video Scripts Custom Projects
Content Tune-Ups Ad Copy Ebooks
Editing Q&A Content Whitepapers
Facebook Posts Instagram Posts
Industries
Agriculture Art & Design Automotive Building Materials Dental Gaming Fashion & Beauty Family Practice Cannabis Career Construction Counseling Customer Service Injury Law Interior Design IT & Security Retail & Ecommerce Education Energy & Environment Food & Beverage Personal Finance Healthcare Health & Wellness Higher Education Home & Garden Human Resources Transportation & Logistics Insurance Legal Manufacturing Media & Entertainment Medical Law Nutrition Parenting Payments Real Estate Religion & Spirituality Restaurant and Bar SaaS Sales Senior Services Software Sports & Fitness Technology Travel Relationships Engineering
Plans Become a Writer Login Get Started 1 (866) 501-3116
  1. Blog Home
  2. Content Marketing
  3. Nicole Karlis
  4. Content Marketing Trends for This Spring You Need to Know About

Content Marketing Trends for This Spring You Need to Know About

Content Marketing Trends for This Spring You Need to Know About
The flowers are blooming this season and so are new trends in the content marketing space -- here's what to expect.

Every content marketer is on the hunt to create content that lights up their readers' eyes. Just like any other industry -- from fashion and to technology -- trends in the content space continue to come and go every season. But this spring there appears to be a select few eye-catching, unique and innovative trends that are very telling of where the industry is headed.

See also: What We Learned at The Future of Original Content

1. Content Marketers Continue to Focus on Quality -- Not Quantity.


This trend has been on the rise throughout the year, but it will be at its peak this season. More content marketers, publishers and creators alike are shifting away from the "publish 10 times a day" mindset. If an article doesn't have substance and valuable information to bring to the reader, best practice is not to publish it.

A good rule of thumb to keep yourself from going back to old habits and publish purely for the sake of publishing is to measure your content by your own standards. Is this an article you'd want to read? Are you going to learn something new? If the answers are yes, then it's good to go -- if they're no, then you need to rethink why you're publishing it. Another best practice is to add an "outcome" section in your editorial calendar to get you thinking about what you want your audience to get out of every piece of content you publish.

2. Podcasts Are the New Video.


Video has been the belle of the ball for quite some time now, but there's a new kid is in town who's stealing the spotlight: podcasts. The old-fashioned form of media (hello, radio) is making a comeback in an NPR kind-of-way. Content creators who are giving this a try and have found great success include Michael Stelzner's Social Media Examiner podcasts. Podcasts are a great way to conduct influencer interviews and gain a following on a mobile; they're also a great addition to a written interview. You can expect to see more podcasts popping up in the following months.

See also: When Written & Video Content Intertwine [Interview]

3. If It's Not Performing, Stop Creating It Until You Have a Solution.


Data is indicative of what content is and isn't sticking with your audience. It used to be that if your content wasn't resonating with your audience you'd make gradual and small changes until it did. While this is still a best practice, more content marketers are shifting towards putting a sudden stop to content production altogether. The new mindset is that time is valuable and if it's clearly not working, no more time should be spent on it.

For example, recently I received an email from the Content Marketing Institute titled "Why We are Killing our Weekly Newsletter." The company's founder, Joe Pulizzi, explained: "The weekly email performed well within industry standards for open rate and click rate. To us, this is a major problem. It says to us that the newsletter wasn't really a must-have piece of content marketing information." I'm confident we'll be seeing more of this in the next few months.

See also: The Pyramid of Written Content, How to Present Your Story Ideas

4. No More Depending on 'Rented Land.'


Nothing is for certain in life -- and this applies to technology and the social platforms we depend on to reach a valuable audience as well. As past events have proven, Facebook and Google are continuing to change their algorithms making it impossible to get comfortable. With this in mind, more content marketers are looking to these platforms as a bonus or add-on, not a necessity or vital artery to their audience. Now brands are more focused on building a core following on their own blogs -- something they can control - instead of depending on "rented land" which can be taken away from them at any given time.

5. Serious Players in the SEO Game Will Focus on Long-Form Content.


Content marketers who are creating content and competing for top Google rankings will be more focused on creating long-form, in-depth content. Google's recent algorithm changes focus on (and favor) high-quality content which is leading more marketers to create it. This is a also a "domino effect" from the quality-over-quantity trend.

Did we miss something? Share trends you've seen lately in the content marketing space in the comments section below.

To Read More About Content Marketing, See Below:

What Are the Best Online Writing Tools
5 Cloud Apps That Make Life Simple for Writers
15 Ways to Make Your Written Content Look Better

Powered by Scripted.com


Published by Nicole Karlis on Wednesday, April 2, 2014 in Content Marketing.

Sign Up For Your 30 Day Free Trial Today!

You agree to Scripted’s Terms of Use and Privacy Policy.
Already have an account? Login
©2011-2022
Our Company
About Us Privacy Terms of Use GDPR Trust
For Members
Enterprise Agencies Publishers Customer FAQs Newsletter Customer Sign In
For Writers
Writer Services Agreement Writer FAQs Writer Sign In
Additional Resources
The Scripted Blog Industries Podcast Technology Affiliates Competitors
Social Buttons