There’s a lot of news out there talking about how to create great content, but here’s what caught our attention in the content marketing space this week.
Ann Handley wrote an insightful article about how to properly structure your content team. An organized team means content success. (Ann Handley)
Sixty percent of content marketers plan on increasing their content marketing budget over the next 12 months, according to the second-annual B2C Content Marketing: 2014 Benchmarks, Budgets and Trends—North America report. (MarketingProfs.com)
Original content and staying on top of current events can help your blog land in Google news. (Search Engine Land)
New, nifty tools like Social Report and Cyfe are helping companies measure social media analytics. (Social Media Examiner)
Since social media analytics are on our minds, you may have noticed a few changes to Facebook’s analytics lately. Here’s a good overview on how to navigate them. (Small Biz Trends)
What caught your eye in the news this week? Share it with us in the comments section below.
To Read More From The Scripted Blog Click Below:
Personalizing your Marketing Content: The Why and How
How to Create a Content Strategy with Google Trends, Discussions, and Suggestions
What ‘The New York Times’ Can Teach You About Quality Content