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The Content Blog for Modern Marketers

Closing the loop: Scripted Analytics and the ROI of Content Marketing

  Marketing has been around for a long time. There’s evidence of commercial and political campaigns etched into the ruins of Pompeii (and probably examples even older than that!). But performance marketing is a fairly recent phenomenon. The premise is simple: For every dollar you spend on marketing, you should get at least a dollar […]

Not the Assistant

Days after I joined Scripted, I went to a panel event discussing user experience trends in Silicon Valley. I had never lived in Silicon Valley; I had never worked at a startup; I wanted to throw myself into it and learn. There were three significant things that happened there: 1. The panel was all male. […]

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There’s No Place Like Home… But is That a Bad Thing?

  This summer, I decided it was finally time that I leave my cozy camp counselor position of four years, and try my hand at a “real world” job.  I had attended the camp every summer since I was six, and promptly started working there as soon as I could.  It began to feel like my […]

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