How to Grow an Audience on Facebook that Will Convert

What Facebook strategy have you implemented into your overall content plan to generate valuable leads? Social media has become a key part of content marketing strategies. Studies show that 72 percent of adults online are involved in social media, and 67 percent of American adults online use Facebook. As the most popular social media platform, … Read more

Finding Your Audience Through Surveys, Social Media & Events

The new era of search marketing and SEO requires that publishers reach their audience using means other than keyword-based visibility. Up through 2012, the practice was to make sure that companies create text, audio and video around the exact keywords that individuals were searching for. This data on the search patterns of Internet users (the … Read more

How Small Businesses Can Use LinkedIn’s Publishing Platform

A few ways to become a top influencer and regular publisher on LinkedIn. LinkedIn began as a social network for business-oriented people — but today, it offers a powerful publishing platform for small businesses, many of whom are unaware of its potential. Small business owners can use LinkedIn to jump start their business success and … Read more

Content Marketing News: Instagram Releases First Ad Image

There’s a lot of news out there talking about how to create great content, but here’s what caught our attention in the content marketing space this week. Some people may have noticed a new addition to their Google Analytics this week: demographics and interests. Currently it’s only available to 20 percent of users, but it … Read more

Content Marketing News: Facebook Revamps Page Insights

There’s a lot of news out there talking about how to create great content, but here’s what caught our attention in the content marketing space this week. Ann Handley wrote an insightful article about how to properly structure your content team. An organized team means content success. (Ann Handley) Sixty percent of content marketers plan … Read more