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/SEO

SEO Checklist Before Publishing a Blog Post

JD Peterson

You’ve written your blog post and double checked spelling and grammar. This is the big moment! However, before you publish make sure that you’ve checked over these items so your post gets the most SEO visibility possible.

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SEO Checklist
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/SEO

Rush to the Top: Why You Can’t Stop Writing for Google

JD Peterson

Take a look at the results from the term “Google Authorship.”  Notice anything? 1. 5 of the 10 results featured Google+ profiles. 2. Each profile ranged from being in 131circles to 73,000 circles. 3. 6 of the 10 results were for articles written less than 7 days ago. 1. Google+ is important 2. Popularity helps […]

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/SEO

The Importance of Google Authorship

Scripted WritersScripted Writers

What is it? Google Authorship is a great concept that Google has developed to improve search quality by rewarding good, trustworthy content, instead of simply following the old algorithms for SEO data. It works by linking your Google+ profile to all the content you create. If you’re a credible author, then you absolutely want to be on […]

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/Content Marketing

Four Factors Google Considers When Ranking Websites

Scripted WritersScripted Writers

If Google’s rating system seems like a mysterious secret that only a precious few know about, you’re only half right. While there are numerous ways search engines rank and display websites, some of which are a bit confusing, there are several options for site owners to increase their visibility and page views. Here are four […]

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/Content Marketing

Three Differences Between SEO and SEM

Scripted WritersScripted Writers

Let’s establish terminology first. SEO stands for Search Engine Optimisation and SEM stands for Search Engine Marketing. Now, the basics. SEM refers to a broad range of processes including paid placements, paid inclusions and SEO itself, while SEO relies on searching content for keywords (organic is the usual term applied to SEO). SEO is a process […]

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/Adwords

Improving Adwords CTR

JD Peterson

Improving your Adwords CTR (Click-Through-Rate) is important to improve your quality score, lower your CPCs (Cost-Per-Click), and continually have engaging ad copy.  In our 4 week test, we’ve been able to increase CTR by 832% since launch (0.25% to 2.33%).  I believe our CTR can continue to improve, but here are a couple of easy […]

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