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SEO

Q&A about Improving Your SEO with Aaron Wall

Scripted

This time around we had chance to chat with Aaron Wall, founder of SEOBook, to discuss the history of SEO, what SMB marketers should know about going broad versus going deep, and how Google reacts to good copywriting.

SEO Checklist

SEO Checklist Before Publishing a Blog Post

You’ve written your blog post and double checked spelling and grammar. This is the big moment! However, before you publish make sure that you’ve checked over these items so your post gets the most SEO visibility possible.

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Rush to the Top: Why You Can’t Stop Writing for Google

Take a look at the results from the term “Google Authorship.”  Notice anything? 1. 5 of the 10 results featured Google+ profiles. 2. Each profile ranged from being in 131circles to 73,000 circles. 3. 6 of the 10 results were for articles written less than 7 days ago. 1. Google+ is important 2. Popularity helps […]

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The Importance of Google Authorship

What is it? Google Authorship is a great concept that Google has developed to improve search quality by rewarding good, trustworthy content, instead of simply following the old algorithms for SEO data. It works by linking your Google+ profile to all the content you create. If you’re a credible author, then you absolutely want to be on […]

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Three Differences Between SEO and SEM

Let’s establish terminology first. SEO stands for Search Engine Optimisation and SEM stands for Search Engine Marketing. Now, the basics. SEM refers to a broad range of processes including paid placements, paid inclusions and SEO itself, while SEO relies on searching content for keywords (organic is the usual term applied to SEO). SEO is a process […]

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Improving Adwords CTR

Improving your Adwords CTR (Click-Through-Rate) is important to improve your quality score, lower your CPCs (Cost-Per-Click), and continually have engaging ad copy.  In our 4 week test, we’ve been able to increase CTR by 832% since launch (0.25% to 2.33%).  I believe our CTR can continue to improve, but here are a couple of easy […]

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Scripted

Understanding Website Consumer Behavior: Part One

Note: This blog post is going to address Google Analytics (GA) primarily, so if you’re not familiar with the GA interface I would suggest looking around your dashboard to get familiar with the different tools.   Many sales departments and biz dev teams focus on generating more prospects, more leads, and driving qualified business to […]

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