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Improving Adwords CTR

JD Peterson

Improving your Adwords CTR (Click-Through-Rate) is important to improve your quality score, lower your CPCs (Cost-Per-Click), and continually have engaging ad copy.  In our 4 week test, we’ve been able to increase CTR by 832% since launch (0.25% to 2.33%).  I believe our CTR can continue to improve, but here are a couple of easy […]

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