The days of creating content to just publish it and hope for the best are over. Since millions of pieces are shared online each day -- a majority of them that are created and published by brands -- it's never been harder to rise above the competition. However, like many ...
Marketers depend on white papers for a variety of reasons -- find out if you're measuring your content goals correctly.
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At the core of every content strategy is creation - and for written content, that's writing. A successful content strategy includes many moving parts: content planning, content creation, content promotion, measuring your content's performance and optimizing for success. Each component is equally as important to your content strategy. At Scripted.com ...
Effective content marketing takes more than creating content. We've compiled a collection of quotes from a select group of marketers sharing their advice on topics such as: Most valuable content for readers Growing traffic to your blog Making your content standout ROI from blogging Defining the quality of content Content ...