Whitepapers are a type of comprehensive document that dig into a specific topic to offer unique, detailed insight for readers. For instance, a whitepaper will often reveal the results of an original survey or study a business has conducted or offer a detailed overview of an effective process a company ...
Whitepapers are an excellent way to build a reputation as a thought leader in any industry. By definition , a whitepaper is a "persuasive, authoritative, in-depth report" that addresses a specific topic, presenting an issue and explaining the unique and impactful way your brand, product, service, or a tool in ...
The days of creating content to just publish it and hope for the best are over. Since millions of pieces are shared online each day -- a majority of them that are created and published by brands -- it's never been harder to rise above the competition. However, like many ...
Marketers depend on white papers for a variety of reasons -- find out if you're measuring your content goals correctly.
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At the core of every content strategy is creation - and for written content, that's writing. A successful content strategy includes many moving parts: content planning, content creation, content promotion, measuring your content's performance and optimizing for success. Each component is equally as important to your content strategy. At Scripted.com ...
Effective content marketing takes more than creating content. We've compiled a collection of quotes from a select group of marketers sharing their advice on topics such as: Most valuable content for readers Growing traffic to your blog Making your content standout ROI from blogging Defining the quality of content Content ...
