On January 11, 2018, Facebook CEO Mark Zuckerberg made an announcement set to rock how publishers utilize Facebook's News Feed feature. While the changes are planned to take effect over the next year, they stand to make some serious changes for publishers. Publishers have a legitimate reason to be more ...
Social Media
Unless you've been trapped in an underground vault with the CryptKeeper circa 1992, you've probably heard that content is king . But like any powerful tool, content can be used for both good and evil. The really scary thing is that sometimes, even the most well-intentioned campaigns can land with ...
If you are the digital marketer for your small business, you know that optimized content marketing is the name of the game in today's marketing landscape. However, there are so many kinds of businesses, social media platforms and styles of content that it can feel like a whirlwind getting started. So what's a marketer to do? This course in Scripted's digital marketing course is all about social media tips for small businesses.
Using fictional characters in social media can liven up your marketing, but is this strategy right for you?
Just because photography isn't part of your content strategy, doesn't mean you have to neglect Instagram.