You've been there. You've started a blog, wrote extensively about your business and what drives you as an entrepreneur. For some reason, no one seems to be reading. Don't worry -- it's not you. It's not your story. It's not necessarily your content. The process of getting your customers to ...
When Gary Vaynerchuk talks, people listen - in fact, at least half the planet with access to the internet listens. In more than one recent keynote, Gary Vaynerchuk has called influencer marketing one of the two most important forms of persuasion in all of digital marketing, Facebook ads being the ...
Digital technology has transformed how people communicate, and it has impacted every aspect of the relationship between consumers and the businesses they patronize. Traditional advertising campaigns that rely on a few attractive images and a list of product benefits simply don't work anymore. Consumers are paying less attention to the ...
Generating social media buzz is an important part of your content marketing strategy. After all, what good is your content if only a handful of people ever see it? But keeping that buzz going can be difficult. If you've noticed your number of social shares dropping, you're not alone. Here's ...
So, you have a pretty good idea of what inbound marketing is. And, now that you have a grasp on how it works, you may be ready to tackle it for your company. However, how can you know that the investment into an inbound marketing effort will be worth it? ...
On January 11, 2018, Facebook CEO Mark Zuckerberg made an announcement set to rock how publishers utilize Facebook's News Feed feature. While the changes are planned to take effect over the next year, they stand to make some serious changes for publishers. Publishers have a legitimate reason to be more ...
Unless you've been trapped in an underground vault with the CryptKeeper circa 1992, you've probably heard that content is king . But like any powerful tool, content can be used for both good and evil. The really scary thing is that sometimes, even the most well-intentioned campaigns can land with ...
If you are the digital marketer for your small business, you know that optimized content marketing is the name of the game in today's marketing landscape. However, there are so many kinds of businesses, social media platforms and styles of content that it can feel like a whirlwind getting started. So what's a marketer to do? This course in Scripted's digital marketing course is all about social media tips for small businesses.
So you've created an amazing piece of content for your brand or business. Now, what? This is the question content marketers find themselves asking day-in and day-out.
You can't predict when a piece of content will go viral -- like #TheDress -- but there are a few ways you can increase its likelihood.
Introducing Scripted Cruise Control: Content marketing strategy, content creation, account management, and analytics starting at $1499/mo.
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Membership does not include content. View membership and pricing details.
Membership does not include content. View membership and pricing details.