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Paid Marketing

Choosing Marketing Software for A/B Testing

Choosing Marketing Software for A/B Testing

Marketing campaigns are designed to deliver the results that you need to ensure your company's success. That's why some 89% of companies consider conversion rate optimization (CRO) so essential to their business strategy. Companies that use CRO techniques like A/B testing for their marketing campaigns see positive results by as ...

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A Guide to Facebook Paid Ads

A Guide to Facebook Paid Ads

Facebook is one of the most popular social networking sites on the planet. With over 1 billion monthly active users, it's a great place to find new friends and grow your business. Facebook has grown so much that they now have an advertising platform called Facebook Ads that allows you ...

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Organic Marketing Vs. Paid Marketing

Organic Marketing Vs. Paid Marketing

There are two types of content marketing that your business needs to be aware of: organic marketing and paid marketing. Understanding the differences and knowing when (and why) to use each one is crucial to building a good marketing strategy your company and its customers can rely on. Here's what ...

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