How to Measure Your White Paper's Success In today's marketing world, you're missing out on invaluable data if you're not tracking your campaigns — and the success of a whitepaper is no different. By focusing on key metrics while leveraging automation tools, you can maximize the ROI of ...
There are many advantages associated with downloadable content. Whether your goal is to generate leads or strengthen brand awareness, premium content can be an integral part of any marketing strategy. So, how do you approach downloadable content, and how do you know if you're succeeding? How can you create content ...
The success of a marketing campaign depends on how well you can understand the data. Countless businesses and individuals run marketing campaigns without truly knowing whether the campaign is performing well or underperforming. The best way to know the success rate of a marketing campaign is to test different strategies ...
Most websites profit from one thing: conversions. The more visitors you can convince to become a lead, purchase your product, subscribe to your service, or accept an offer, the more money you can make. Of course, the world of sales and marketing often feels daunting, like you're leaving some things ...
Creating content around certain keywords without a goal is a bit like throwing darts without a dartboard. Where do you aim? How do you know if you're headed in the right direction? How do you know if you're doing well? Your Goal Determines Your Direction For any given piece of ...
Still not set up on Google Analytics? Don't worry, you're not alone, and this post will tell you exactly how to install Google Analytics on your website. Whatever your business and marketing goals, you need to be able to measure the right metrics. Here's a quick walkthrough of how to ...
Marketing has been around for a long time. There's evidence of commercial and political campaigns etched into the ruins of Pompeii (and probably examples even older than that!). But performance marketing is a fairly recent phenomenon. The premise is simple: For every dollar you spend on marketing, you should get ...
Marketers depend on white papers for a variety of reasons -- find out if you're measuring your content goals correctly.
Getting visitors to your site is good -- but if getting them to act is what you really want -- you have to learn how to reduce your bounce rate.
We all know that a multimedia post with an image, infographic or video will probably do better than one without, but how significant is the improvement?
