ROI from blog content isn't as obvious as a click-to-conversion, but its success can be traced in other ways.
Measurement
There are many advantages associated with downloadable content. Whether your goal is to generate leads or strengthen brand awareness, premium content can be an integral part of any marketing strategy. So, how do you approach downloadable content, and how do you know if you're succeeding? How can you create content ...
The success of a marketing campaign depends on how well you can understand the data. Countless businesses and individuals run marketing campaigns without truly knowing whether the campaign is performing well or underperforming. The best way to know the success rate of a marketing campaign is to test different strategies ...
Most websites profit from one thing: conversions. The more visitors you can convince to become a lead, purchase your product, subscribe to your service, or accept an offer, the more money you can make. Of course, the world of sales and marketing often feels daunting, like you're leaving some things ...
Still not set up on Google Analytics? Don't worry, you're not alone, and this post will tell you exactly how to install Google Analytics on your website. Whatever your business and marketing goals, you need to be able to measure the right metrics. Here's a quick walkthrough of how to ...
Marketing has been around for a long time. There's evidence of commercial and political campaigns etched into the ruins of Pompeii (and probably examples even older than that!). But performance marketing is a fairly recent phenomenon. The premise is simple: For every dollar you spend on marketing, you should get ...
Marketers depend on white papers for a variety of reasons -- find out if you're measuring your content goals correctly.