With the ubiquity of measurement and analytics tools, there's no question that marketers are increasingly pressured to be results-oriented. Gone are the Mad Men days of lofty brand awareness campaigns (and whiskey before lunch), as "Performance Marketers" usher in an era of marketing analytics and ROI. In this era, we ...
Photo Credit If a blog post is published in the forest, and no one reads it, does it even make a sound? Okay, that may be a stretch, but you get the point. The most engaging blog post in the world won't drive results if you don't promote it, and ...
Many of the blog hosting best practices are covered out of the box by a content management system like WordPress or Scripted's Blog Hosting service . But every implementation is different, so it's worth running through the checklist below to cross our t's and dot our i's! Page Speed and ...
So you've ordered a blog post , or written your own, and now you have a final draft ready to publish. But what's all this about meta tags? Search engines can try to guess what each page is about, but it's better to tell them explicitly and that's essentially what ...
When working with your writer(s), just like providing guidelines , it's important to give clear and specific feedback when requesting revisions on a draft. High-level Feedback First, be sure to read through the draft in its entirety and see what you think overall. Are there any recurring issues coming up ...
Guidelines provide clear direction to writers. Sharing clear and specific guidelines is absolutely critical for getting back great content. They are also important in minimizing the back and forth in the revisions process, saving you valuable time and enabling you to publish even more great content. General Guidelines for All ...
There are thousands and thousands of writers looking for work, and you have very specific business goals that require you to stand out amongst the sea of content surrounding your topic. When you look at it this way, finding the perfect writer to create the content you want can seem ...
Frankly, your success will be defined by your content cadence. We love stories of wit, skill and strength beating odds, but the reality is that success in life is largely determined by perseverance, and the same applies to content marketing. Why is Content Cadence Important? If you blog every day, ...
Often, your site will already be ranking for some keywords that you didn't know about. Now that you have verified ownership of your site on Google Search Console , you can see which keywords are bringing traffic to your site, the volume of that traffic, your position for those keywords, ...
Now that you have determined your directional goal and done some keyword research , you also know the metrics you need to measure, from the table of goals and metrics . As an example, if your goal is Growth & Awareness, the primary metric you want to measure is organic ...
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