So you've ordered a blog post , or written your own, and now you have a final draft ready to publish. But what's all this about meta tags? Search engines can try to guess what each page is about, but it's better to tell them explicitly and that's essentially what ...
Content Coach
With the ubiquity of measurement and analytics tools, there's no question that marketers are increasingly pressured to be results-oriented. Gone are the Mad Men days of lofty brand awareness campaigns (and whiskey before lunch), as "Performance Marketers" usher in an era of marketing analytics and ROI. In this era, we ...
If a blog post is published in the forest, and no one reads it, does it even make a sound? Okay, that may be a stretch, but you get the point. The most engaging blog post in the world won't drive results if you don't promote it, and ...
SEO keyword planning ensures your content is relevant and easily found on Google. Read on to learn how to execute a proper keyword research plan.
When working with your writer(s), just like providing guidelines , it's important to give clear and specific feedback when requesting revisions on a draft. High-level Feedback First, be sure to read through the draft in its entirety and see what you think overall. Are there any recurring issues coming up ...
Guidelines provide clear direction to writers. Sharing clear and specific guidelines is absolutely critical for getting back great content. They are also important in minimizing the back and forth in the revisions process, saving you valuable time and enabling you to publish even more great content. General Guidelines for All ...
Frankly, your success will be defined by your content cadence. We love stories of wit, skill and strength beating odds, but the reality is that success in life is largely determined by perseverance, and the same applies to content marketing. Why is Content Cadence Important? If you blog every day, ...
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